Alan R. Andreasen

74 papers and 3.7k indexed citations i.

Alan R. Andreasen has authored 74 papers that have received a total of 3.7k indexed citations. This includes 30 papers in Marketing, 20 papers in Sociology and Political Science and 7 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (16 papers), Digital Marketing and Social Media (13 papers) and Service and Product Innovation (9 papers). Alan R. Andreasen is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (16 papers), Digital Marketing and Social Media (13 papers) and Service and Product Innovation (9 papers) and collaborates with scholars based in United States, Canada and Denmark. Alan R. Andreasen's co-authors include Russell W. Belk, Gregory D. Upah, Michael A. Rothschild, Gerard Hastings and Robert Ferber and has published in prestigious journals such as Contemporary Sociology A Journal of Reviews, Journal of Marketing and Journal of Marketing Research.