William L. Moore
Impact in
- Marketing top 0.5%
- Consumer Market Behavior and Pricing
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- General Decision Sciences top 1%
Papers in
- Marketing 29
- Consumer Market Behavior and Pricing 22
- Consumer Behavior in Brand Consumption and Identification 6
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- Economic and Environmental Valuation 22
- Co-authors
- Michael L. Tushman (2 shared papers)Donald R. Lehmann (10 shared papers)Morris B. Holbrook (10 shared papers)Stephen J. Carson (4 shared papers)Jordan J. Louviere (4 shared papers)Rohit Verma (3 shared papers)Madeleine Pullman (4 shared papers)Ekaterina V. Karniouchina (5 shared papers)
- Journals
- Journal of Consumer Research (10 papers)Journal of Marketing Research (9 papers)Journal of Product Innovation Management (6 papers)Marketing Letters (5 papers)Journal of Business Research (5 papers)
- Partner nations
- United StatesAustraliaGermany
In The Last Decade
William L. Moore
68 papers receiving 3.2k citations
William L. Moore's Hit Papers
Peers
Comparison fields: 5 of 126
- Marketing 1.6k
- General Decision Sciences 250
- Tourism, Leisure and Hospitality Management 133
- Management of Technology and Innovation 519
- Organizational Behavior and Human Resource Management 526
Countries citing papers authored by William L. Moore
This map shows the geographic impact of William L. Moore's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by William L. Moore with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites William L. Moore more than expected).
Fields of papers citing papers by William L. Moore
This network shows the impact of papers produced by William L. Moore. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by William L. Moore. The network helps show where William L. Moore may publish in the future.
Co-authors
The 25 scholars most cited alongside William L. Moore, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 68 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Readings in the Management of Innovation Hit paper breakdown → | 1988 | 586 |
| 2 | The Effects of Positive and Negative Online Customer Reviews: Do Brand Strength and Category Maturity Matter? Hit paper breakdown → | 2013 | 405 |
| 3 | 1980 | 274 | |
| 4 | 1981 | 230 | |
| 5 | 1980 | 149 | |
| 6 | 1999 | 144 | |
| 7 | 2006 | 142 | |
| 8 | 2004 | 99 | |
| 9 | 1997 | 94 | |
| 10 | 1987 | 87 | |
| 11 | 1998 | 82 | |
| 12 | 1980 | 78 | |
| 13 | 2001 | 75 | |
| 14 | 1999 | 63 | |
| 15 | 2008 | 63 | |
| 16 | 1982 | 61 | |
| 17 | 1987 | 59 | |
| 18 | 2001 | 59 | |
| 19 | Readings in the management of innovation, 2nd ed. | 1988 | 56 |
| 20 | 1999 | 49 |
About William L. Moore
William L. Moore is a scholar working on Marketing, Economics and Econometrics, Management Science and Operations Research, General Decision Sciences and Management of Technology and Innovation, having authored 68 papers that have together received 3.7k indexed citations. Recurring topics across this work include Economic and Environmental Valuation (22 papers), Consumer Market Behavior and Pricing (22 papers), Decision-Making and Behavioral Economics (10 papers), Sensory Analysis and Statistical Methods (7 papers), Product Development and Customization (6 papers), Quality Function Deployment in Product Design (6 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Innovation Diffusion and Forecasting (5 papers). The work is most often cited by research in Marketing (1.6k citations), General Decision Sciences (250 citations), Tourism, Leisure and Hospitality Management (133 citations), Management of Technology and Innovation (519 citations) and Organizational Behavior and Human Resource Management (526 citations). William L. Moore has collaborated with scholars based in United States, Australia and Germany. Frequent co-authors include Michael L. Tushman, Donald R. Lehmann, Morris B. Holbrook, Stephen J. Carson, Jordan J. Louviere, Rohit Verma, Madeleine Pullman, Ekaterina V. Karniouchina, Rashi Glazer and Barbara E. Kahn. Their work appears in journals such as Journal of Consumer Research, Journal of Marketing Research, Journal of Product Innovation Management, Marketing Letters and Journal of Business Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.