Barbara E. Kahn
Impact in
- Marketing top 0.05%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Consumer Market Behavior and Pricing
- General Decision Sciences top 0.2%
- Decision-Making and Behavioral Economics
Papers in
- Marketing 58
- Consumer Behavior in Brand Consumption and Identification 31
- Consumer Retail Behavior Studies 30
- Consumer Market Behavior and Pricing 30
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- Economic and Environmental Valuation 15
- Co-authors
- Satya Menon (5 shared papers)Rebecca K. Ratner (4 shared papers)Cynthia Huffman (1 shared paper)Alice M. Isen (1 shared paper)Brian Wansink (6 shared papers)Donald G. Morrison (6 shared papers)Manohar U. Kalwani (4 shared papers)Claudia Townsend (3 shared papers)
- Journals
- Journal of Consumer Research (18 papers)Journal of Marketing Research (13 papers)Marketing Letters (10 papers)Journal of Retailing (6 papers)Journal of Consumer Psychology (4 papers)
- Partner nations
- United StatesCanadaAustralia
In The Last Decade
Barbara E. Kahn
98 papers receiving 8.7k citations
Barbara E. Kahn's Hit Papers
Peers
Comparison fields: 5 of 182
- Marketing 6.0k
- General Decision Sciences 843
- Organizational Behavior and Human Resource Management 1.8k
- Tourism, Leisure and Hospitality Management 258
- Applied Psychology 766
Countries citing papers authored by Barbara E. Kahn
This map shows the geographic impact of Barbara E. Kahn's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Barbara E. Kahn with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Barbara E. Kahn more than expected).
Fields of papers citing papers by Barbara E. Kahn
This network shows the impact of papers produced by Barbara E. Kahn. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Barbara E. Kahn. The network helps show where Barbara E. Kahn may publish in the future.
Co-authors
The 25 scholars most cited alongside Barbara E. Kahn, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 101 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Variety for sale: Mass customization or mass confusion? Hit paper breakdown → | 1998 | 622 |
| 2 | Cross-category effects of induced arousal and pleasure on the internet shopping experience Hit paper breakdown → | 2002 | 516 |
| 3 | 2002 | 492 | |
| 4 | 1993 | 473 | |
| 5 | 1999 | 444 | |
| 6 | 2004 | 439 | |
| 7 | 1995 | 404 | |
| 8 | 2003 | 402 | |
| 9 | 2013 | 336 | |
| 10 | 1995 | 292 | |
| 11 | 1986 | 290 | |
| 12 | 1995 | 284 | |
| 13 | 1988 | 265 | |
| 14 | 2013 | 224 | |
| 15 | 2009 | 197 | |
| 16 | 1992 | 196 | |
| 17 | 1989 | 186 | |
| 18 | 1999 | 185 | |
| 19 | 2002 | 182 | |
| 20 | 2009 | 181 |
About Barbara E. Kahn
Barbara E. Kahn is a scholar working on Marketing, Economics and Econometrics, General Decision Sciences, Applied Psychology and Sociology and Political Science, having authored 101 papers that have together received 9.8k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (31 papers), Consumer Retail Behavior Studies (30 papers), Consumer Market Behavior and Pricing (30 papers), Decision-Making and Behavioral Economics (20 papers), Economic and Environmental Valuation (15 papers), Behavioral Health and Interventions (12 papers), Customer Service Quality and Loyalty (10 papers) and Color perception and design (8 papers). The work is most often cited by research in Marketing (6.0k citations), General Decision Sciences (843 citations), Organizational Behavior and Human Resource Management (1.8k citations), Tourism, Leisure and Hospitality Management (258 citations) and Applied Psychology (766 citations). Barbara E. Kahn has collaborated with scholars based in United States, Canada and Australia. Frequent co-authors include Satya Menon, Rebecca K. Ratner, Cynthia Huffman, Alice M. Isen, Brian Wansink, Donald G. Morrison, Manohar U. Kalwani, Claudia Townsend, Leigh McAlister and Daniel Kahneman. Their work appears in journals such as Journal of Consumer Research, Journal of Marketing Research, Marketing Letters, Journal of Retailing and Journal of Consumer Psychology.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.