Berend Wierenga
About
Berend Wierenga is a scholar working on Marketing, Sociology and Political Science and Management Science and Operations Research.
According to data from OpenAlex, Berend Wierenga has authored 75 papers receiving a total of 2.4k indexed citations (citations by other indexed papers that have themselves been cited), including 28 papers in Marketing, 13 papers in Sociology and Political Science and 13 papers in Management Science and Operations Research. Recurrent topics in Berend Wierenga’s work include Consumer Market Behavior and Pricing (21 papers), Digital Marketing and Social Media (10 papers) and Technology Adoption and User Behaviour (8 papers). Berend Wierenga is often cited by papers focused on Consumer Market Behavior and Pricing (21 papers), Digital Marketing and Social Media (10 papers) and Technology Adoption and User Behaviour (8 papers). Berend Wierenga collaborates with scholars based in The Netherlands, United States and France. Berend Wierenga's co-authors include Gerrit van Bruggen, Kristine De Valck, Jehoshua Eliashberg, Mark A.A.M. Leenders, Ralf van der Lans, Ale Smidts, Johan van Rekom, Niek Althuizen, Mohanbir Sawhney and Jedid‐Jah Jonker and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research.
In The Last Decade
Co-authorship network of co-authors of Berend Wierenga i
Fields of papers citing papers by Berend Wierenga
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
This network shows the specialization of papers citing the papers produced by Berend Wierenga. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Berend Wierenga may publish in the future.
Countries citing papers authored by Berend Wierenga
Since SpecializationCitations
This map shows the geographic impact of Berend Wierenga's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Berend Wierenga with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Berend Wierenga more than expected).
Explore authors with similar magnitude of impact
Breakdown of academic impact, for papers by Fred Bauman Breakdown of academic impact, for papers by Vincent Delwail Breakdown of academic impact, for papers by Paweł Stelmachowski Breakdown of academic impact, for papers by Sooji Nam Breakdown of academic impact, for papers by Xi Yang Breakdown of academic impact, for papers by Peter Webb Breakdown of academic impact, for papers by Edmund K. Li Breakdown of academic impact, for papers by John F. Gierthy