Susan Dobscha
Impact in
- Marketing top 0.5%
- Consumer Behavior in Brand Consumption and Identification
- Environmental Sustainability in Business
- Consumer Retail Behavior Studies
- Sharing Economy and Platforms
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- Customer Service Quality and Loyalty
Papers in
- Marketing 16
- Consumer Behavior in Brand Consumption and Identification 8
- Environmental Sustainability in Business 4
- Consumer Retail Behavior Studies 3
- Sharing Economy and Platforms 2
- Marketing and Advertising Strategies 2
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- Media, Gender, and Advertising 5
- Co-authors
- Susan Fournier (2 shared papers)David Glen Mick (2 shared papers)Andrea Prothero (7 shared papers)William E. Kilbourne (2 shared papers)Michael G. Luchs (2 shared papers)Lucie K. Ozanne (2 shared papers)James Freund (2 shared papers)John Thøgersen (1 shared paper)
- Journals
- Consumption Markets & Culture (3 papers)Journal of Public Policy & Marketing (2 papers)Journal of the Association for Consumer Research (2 papers)Journal of Macromarketing (2 papers)Journal of Marketing Research (2 papers)
- Partner nations
- United StatesUnited KingdomIreland
In The Last Decade
Susan Dobscha
33 papers receiving 1.6k citations
Susan Dobscha's Hit Papers
Peers
Comparison fields: 5 of 96
- Marketing 1.3k
- Organizational Behavior and Human Resource Management 495
- Business and International Management 56
- Management, Monitoring, Policy and Law 294
- Museology 79
Countries citing papers authored by Susan Dobscha
This map shows the geographic impact of Susan Dobscha's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Susan Dobscha with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Susan Dobscha more than expected).
Fields of papers citing papers by Susan Dobscha
This network shows the impact of papers produced by Susan Dobscha. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Susan Dobscha. The network helps show where Susan Dobscha may publish in the future.
Co-authors
The 25 scholars most cited alongside Susan Dobscha, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 36 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Sustainable Consumption: Opportunities for Consumer Research and Public Policy Hit paper breakdown → | 2011 | 534 |
| 2 | Preventing the premature death of relationship marketing. | 1998 | 498 |
| 3 | 2010 | 132 | |
| 4 | 2001 | 106 | |
| 5 | 1995 | 102 | |
| 6 | The Lived Experience of Consumer Rebellion Against Marketing | 1998 | 81 |
| 7 | 2010 | 66 | |
| 8 | 2018 | 56 | |
| 9 | Marketing Heretics: Resistance Is/Is Not Futile | 1999 | 34 |
| 10 | Hybrid Pro-Social Exchange Systems: the Case of Freecycle | 2011 | 30 |
| 11 | Animal Companions and Marketing: Dogs Are More Than Just a Cell in the Bcg Matrix! | 1999 | 28 |
| 12 | 1993 | 25 | |
| 13 | 2021 | 25 | |
| 14 | 2022 | 19 | |
| 15 | 2020 | 18 | |
| 16 | 2011 | 16 | |
| 17 | 2022 | 15 | |
| 18 | 2021 | 12 | |
| 19 | 2012 | 11 | |
| 20 | 1998 | 9 |
About Susan Dobscha
Susan Dobscha is a scholar working on Marketing, Gender Studies, Sociology and Political Science, Business and International Management and Literature and Literary Theory, having authored 36 papers that have together received 1.9k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (8 papers), Media, Gender, and Advertising (5 papers), Environmental Sustainability in Business (4 papers), Innovation and Socioeconomic Development (3 papers), Consumer Retail Behavior Studies (3 papers), Sharing Economy and Platforms (2 papers), Customer Service Quality and Loyalty (2 papers) and Marketing and Advertising Strategies (2 papers). The work is most often cited by research in Marketing (1.3k citations), Organizational Behavior and Human Resource Management (495 citations), Business and International Management (56 citations), Management, Monitoring, Policy and Law (294 citations) and Museology (79 citations). Susan Dobscha has collaborated with scholars based in United States, United Kingdom and Ireland. Frequent co-authors include Susan Fournier, David Glen Mick, Andrea Prothero, William E. Kilbourne, Michael G. Luchs, Lucie K. Ozanne, James Freund, John Thøgersen, Julie L. Ozanne and Janeen Arnold Costa. Their work appears in journals such as Consumption Markets & Culture, Journal of Public Policy & Marketing, Journal of the Association for Consumer Research, Journal of Macromarketing and Journal of Marketing Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.