Lalita A. Manrai
About
Lalita A. Manrai is a scholar working on Marketing, Sociology and Political Science and Strategy and Management.
According to data from OpenAlex, Lalita A. Manrai has authored 56 papers receiving a total of 1.5k indexed citations (citations by other indexed papers that have themselves been cited), including 27 papers in Marketing, 20 papers in Sociology and Political Science and 10 papers in Strategy and Management. Recurrent topics in Lalita A. Manrai’s work include Consumer Behavior in Brand Consumption and Identification (23 papers), Digital Marketing and Social Media (9 papers) and Diverse Aspects of Tourism Research (8 papers). Lalita A. Manrai is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (23 papers), Digital Marketing and Social Media (9 papers) and Diverse Aspects of Tourism Research (8 papers). Lalita A. Manrai collaborates with scholars based in United States, India and United Kingdom. Lalita A. Manrai's co-authors include Ajay K. Manrai, Bipul Kumar, Dana‐Nicoleta Lascu, John K. Ryans, Wayne S. DeSarbo, Noel Murray, Michael E. Roloff, Chris Janiszewski, Parikshat Singh Manhas and Richard P. Bagozzi and has published in prestigious journals such as Journal of Business Research, Journal of Retailing and Psychometrika.
In The Last Decade
Co-authorship network of co-authors of Lalita A. Manrai i
Fields of papers citing papers by Lalita A. Manrai
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
This network shows the specialization of papers citing the papers produced by Lalita A. Manrai. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Lalita A. Manrai may publish in the future.
Countries citing papers authored by Lalita A. Manrai
Since SpecializationCitations
This map shows the geographic impact of Lalita A. Manrai's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Lalita A. Manrai with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Lalita A. Manrai more than expected).
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