L. J. Shrum

81 papers and 5.8k indexed citations i.

L. J. Shrum has authored 81 papers that have received a total of 5.8k indexed citations. This includes 39 papers in Marketing, 38 papers in Sociology and Political Science and 23 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (32 papers), Media Influence and Health (19 papers) and Social and Intergroup Psychology (18 papers). L. J. Shrum is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (32 papers), Media Influence and Health (19 papers) and Social and Intergroup Psychology (18 papers) and collaborates with scholars based in United States, France and South Korea. L. J. Shrum's co-authors include Tina M. Lowrey, John A. McCarty, Robert S. Wyer, Thomas C. O’Guinn and Élodie Gentina and has published in prestigious journals such as Journal of Personality and Social Psychology, Journal of Marketing and Journal of Consumer Research.