Pierre McDonagh
Impact in
- Marketing top 0.2%
- Environmental Sustainability in Business
- Consumer Behavior in Brand Consumption and Identification
Papers in
- Marketing 34
- Consumer Behavior in Brand Consumption and Identification 22
- Environmental Sustainability in Business 16
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- Digital Marketing and Social Media 4
- Co-authors
- Andrea Prothero (27 shared papers)Clifford J. Shultz (5 shared papers)Renée Shaw Hughner (1 shared paper)Julie V. Stanton (1 shared paper)William E. Kilbourne (2 shared papers)Susan Dobscha (2 shared papers)Iain Davies (2 shared papers)Sarah Glozer (1 shared paper)
- Journals
- Journal of Macromarketing (12 papers)Journal of Marketing Management (8 papers)Consumption Markets & Culture (5 papers)European Journal of Marketing (4 papers)Business Strategy and the Environment (3 papers)
- Partner nations
- United KingdomIrelandUnited States
In The Last Decade
Pierre McDonagh
64 papers receiving 3.2k citations
Pierre McDonagh's Hit Papers
Peers
Comparison fields: 5 of 122
- Marketing 2.2k
- Tourism, Leisure and Hospitality Management 130
- Business and International Management 146
- Management, Monitoring, Policy and Law 613
- Strategy and Management 565
Countries citing papers authored by Pierre McDonagh
This map shows the geographic impact of Pierre McDonagh's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Pierre McDonagh with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Pierre McDonagh more than expected).
Fields of papers citing papers by Pierre McDonagh
This network shows the impact of papers produced by Pierre McDonagh. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Pierre McDonagh. The network helps show where Pierre McDonagh may publish in the future.
Co-authors
The 25 scholars most cited alongside Pierre McDonagh, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 65 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Who are organic food consumers? A compilation and review of why people purchase organic food Hit paper breakdown → | 2007 | 1257 |
| 2 | 1997 | 381 | |
| 3 | 2014 | 264 | |
| 4 | 2020 | 176 | |
| 5 | 2004 | 147 | |
| 6 | 2010 | 132 | |
| 7 | 2012 | 124 | |
| 8 | 2013 | 76 | |
| 9 | Green Management: A Reader | 1996 | 74 |
| 10 | 2002 | 63 | |
| 11 | 2008 | 61 | |
| 12 | 2009 | 54 | |
| 13 | 1998 | 53 | |
| 14 | 1992 | 48 | |
| 15 | 2020 | 48 | |
| 16 | 2023 | 36 | |
| 17 | 1997 | 28 | |
| 18 | 2000 | 27 | |
| 19 | 2000 | 25 | |
| 20 | 2000 | 24 |
About Pierre McDonagh
Pierre McDonagh is a scholar working on Marketing, Sociology and Political Science, Organizational Behavior and Human Resource Management, Management, Monitoring, Policy and Law and Gender Studies, having authored 65 papers that have together received 3.5k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (22 papers), Environmental Sustainability in Business (16 papers), Organic Food and Agriculture (7 papers), Environmental Education and Sustainability (6 papers), Customer Service Quality and Loyalty (5 papers), Digital Marketing and Social Media (4 papers), Media, Gender, and Advertising (4 papers) and Management and Organizational Studies (4 papers). The work is most often cited by research in Marketing (2.2k citations), Tourism, Leisure and Hospitality Management (130 citations), Business and International Management (146 citations), Management, Monitoring, Policy and Law (613 citations) and Strategy and Management (565 citations). Pierre McDonagh has collaborated with scholars based in United Kingdom, Ireland and United States. Frequent co-authors include Andrea Prothero, Clifford J. Shultz, Renée Shaw Hughner, Julie V. Stanton, William E. Kilbourne, Susan Dobscha, Iain Davies, Sarah Glozer, Stephen Brown and Alan Bradshaw. Their work appears in journals such as Journal of Macromarketing, Journal of Marketing Management, Consumption Markets & Culture, European Journal of Marketing and Business Strategy and the Environment.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.