Sunil Bhatla
Impact in
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
- Applied Psychology top 10%
- Behavioral Health and Interventions
Papers in
-
- Consumer Behavior in Brand Consumption and Identification 6
-
- Digital Marketing and Social Media 3
- Co-authors
- Paul W. Miniard (8 shared papers)Randall L. Rose (3 shared papers)H. Rao Unnava (3 shared papers)Kenneth R. Lord (1 shared paper)Peter R. Dickson (1 shared paper)Deepak Sirdeshmukh (2 shared papers)
- Journals
- Journal of Marketing Research (2 papers)Journal of Consumer Psychology (2 papers)Journal of Consumer Research (1 paper)Marketing Letters (1 paper)ACR North American Advances (2 papers)
- Partner nations
- United States
In The Last Decade
Sunil Bhatla
8 papers receiving 533 citations
Peers
Comparison fields: 5 of 63
- Marketing 479
- Applied Psychology 72
- Literature and Literary Theory 109
- Organizational Behavior and Human Resource Management 96
- Tourism, Leisure and Hospitality Management 14
Countries citing papers authored by Sunil Bhatla
This map shows the geographic impact of Sunil Bhatla's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sunil Bhatla with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sunil Bhatla more than expected).
Fields of papers citing papers by Sunil Bhatla
This network shows the impact of papers produced by Sunil Bhatla. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Sunil Bhatla. The network helps show where Sunil Bhatla may publish in the future.
Co-authors
The 6 scholars most cited alongside Sunil Bhatla, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 1991 | 326 | |
| 2 | 1990 | 166 | |
| 3 | 1990 | 80 | |
| 4 | 1992 | 46 | |
| 5 | Brand Cognitions As Determinants of Brand Attitudes: the Influence of Measurement and Processing Involvement | 1990 | 11 |
| 6 | 1992 | 10 | |
| 7 | 1991 | 7 | |
| 8 | Inhibiting Brand Name Recall: a Test of the Salience Hypothesis | 1989 | 3 |
About Sunil Bhatla
Sunil Bhatla is a scholar working on Marketing, Sociology and Political Science, Social Psychology, Literature and Literary Theory and Cognitive Neuroscience, having authored 8 papers that have together received 649 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (3 papers), Media Influence and Health (2 papers), Cultural Differences and Values (1 paper), Customer Service Quality and Loyalty (1 paper), Safety Warnings and Signage (1 paper), Cognitive and psychological constructs research (1 paper) and Psychology of Moral and Emotional Judgment (1 paper). The work is most often cited by research in Marketing (479 citations), Applied Psychology (72 citations), Literature and Literary Theory (109 citations), Organizational Behavior and Human Resource Management (96 citations) and Tourism, Leisure and Hospitality Management (14 citations). Sunil Bhatla has collaborated with scholars based in United States. Frequent co-authors include Paul W. Miniard, Randall L. Rose, H. Rao Unnava, Kenneth R. Lord, Peter R. Dickson and Deepak Sirdeshmukh. Their work appears in journals such as Journal of Marketing Research, Journal of Consumer Psychology, Journal of Consumer Research, Marketing Letters and ACR North American Advances.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.