Eric Yorkston
Impact in
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
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- Multisensory perception and integration
- Language, Metaphor, and Cognition
Papers in
- Marketing 10
- Consumer Behavior in Brand Consumption and Identification 9
- Consumer Market Behavior and Pricing 2
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- Social and Intergroup Psychology 2
- Digital Marketing and Social Media 2
- Co-authors
- Geeta Menon (1 shared paper)Joseph C. Nunes (5 shared papers)Shashi Matta (3 shared papers)Sarang Sunder (1 shared paper)Susan Bardi Kleiser (1 shared paper)Geoffrey RS Naylor (1 shared paper)Andrea C. Morales (1 shared paper)Maura L. Scott (1 shared paper)
- Journals
- Journal of Marketing (2 papers)Journal of Consumer Research (2 papers)Journal of Marketing Research (2 papers)Journal of Advertising Research (1 paper)Journal of Advertising (1 paper)
- Partner nations
- United StatesIndiaNetherlands
In The Last Decade
Eric Yorkston
12 papers receiving 677 citations
Peers
Comparison fields: 5 of 65
- Marketing 448
- Experimental and Cognitive Psychology 195
- Applied Psychology 61
- Organizational Behavior and Human Resource Management 91
- Human-Computer Interaction 49
Countries citing papers authored by Eric Yorkston
This map shows the geographic impact of Eric Yorkston's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Eric Yorkston with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Eric Yorkston more than expected).
Fields of papers citing papers by Eric Yorkston
This network shows the impact of papers produced by Eric Yorkston. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Eric Yorkston. The network helps show where Eric Yorkston may publish in the future.
Co-authors
The 13 scholars most cited alongside Eric Yorkston, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2004 | 285 | |
| 2 | 2009 | 150 | |
| 3 | 2019 | 74 | |
| 4 | 2008 | 67 | |
| 5 | 2012 | 49 | |
| 6 | 2005 | 40 | |
| 7 | 1998 | 37 | |
| 8 | 2013 | 18 | |
| 9 | 2016 | 3 | |
| 10 | The Malleable Brand: The Role of Implicit Theories in Evaluating Brand Extensions. | 2010 | 2 |
| 11 | 2013 | 1 | |
| 12 | 2007 | 1 |
About Eric Yorkston
Eric Yorkston is a scholar working on Marketing, Sociology and Political Science, Social Psychology, Experimental and Cognitive Psychology and Organizational Behavior and Human Resource Management, having authored 12 papers that have together received 727 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (9 papers), Cultural Differences and Values (2 papers), Social and Intergroup Psychology (2 papers), Customer Service Quality and Loyalty (2 papers), Digital Marketing and Social Media (2 papers), Decision-Making and Behavioral Economics (2 papers), Consumer Market Behavior and Pricing (2 papers) and Behavioral Health and Interventions (1 paper). The work is most often cited by research in Marketing (448 citations), Experimental and Cognitive Psychology (195 citations), Applied Psychology (61 citations), Organizational Behavior and Human Resource Management (91 citations) and Human-Computer Interaction (49 citations). Eric Yorkston has collaborated with scholars based in United States, India and Netherlands. Frequent co-authors include Geeta Menon, Joseph C. Nunes, Shashi Matta, Sarang Sunder, Susan Bardi Kleiser, Geoffrey RS Naylor, Andrea C. Morales, Maura L. Scott, Priscilla A. LaBarbera and Peter Boatwright. Their work appears in journals such as Journal of Marketing, Journal of Consumer Research, Journal of Marketing Research, Journal of Advertising Research and Journal of Advertising.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.