Huifang Mao

17 papers and 515 indexed citations i.

About

Huifang Mao is a scholar working on Marketing, Applied Psychology and Social Psychology. According to data from OpenAlex, Huifang Mao has authored 17 papers receiving a total of 515 indexed citations (citations by other indexed papers that have themselves been cited), including 12 papers in Marketing, 7 papers in Applied Psychology and 6 papers in Social Psychology. Recurrent topics in Huifang Mao’s work include Consumer Behavior in Brand Consumption and Identification (12 papers), Behavioral Health and Interventions (7 papers) and Digital Marketing and Social Media (4 papers). Huifang Mao is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (12 papers), Behavioral Health and Interventions (7 papers) and Digital Marketing and Social Media (4 papers). Huifang Mao collaborates with scholars based in United States, The Netherlands and China. Huifang Mao's co-authors include Ze Wang, Yexin Jessica Li, Liu Fan, Harinarayan Krishnan, Shailendra Pratap Jain, Amit Joshi, Xiaojing Yang, Kalpesh Kaushik Desai, Laura A. Peracchio and Jaishankar Ganesh and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Journal of the Academy of Marketing Science.

In The Last Decade

Co-authorship network of co-authors of Huifang Mao i

Fields of papers citing papers by Huifang Mao

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Huifang Mao. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Huifang Mao. The network helps show where Huifang Mao may publish in the future.

Countries citing papers authored by Huifang Mao

Since Specialization
Citations

This map shows the geographic impact of Huifang Mao's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Huifang Mao with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Huifang Mao more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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2025