Paul W. Miniard

50 papers and 2.0k indexed citations i.

Paul W. Miniard has authored 50 papers that have received a total of 2.0k indexed citations. This includes 34 papers in Marketing, 17 papers in Sociology and Political Science and 7 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (32 papers), Digital Marketing and Social Media (8 papers) and Consumer Market Behavior and Pricing (7 papers). Paul W. Miniard is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (32 papers), Digital Marketing and Social Media (8 papers) and Consumer Market Behavior and Pricing (7 papers) and collaborates with scholars based in United States, Mexico and Canada. Paul W. Miniard's co-authors include Michael J. Barone, Randall L. Rose, Kenneth C. Manning, Sunil Bhatla and Joel B. Cohen and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.