Subodh Bhat
Impact in
- Marketing top 0.5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
-
- Entrepreneurship Studies and Influences
Papers in
- Marketing 14
- Consumer Behavior in Brand Consumption and Identification 10
- Consumer Market Behavior and Pricing 4
-
- Digital Marketing and Social Media 3
- Co-authors
- Srinivas K. Reddy (3 shared papers)Susan L. Holak (2 shared papers)Richard L. McCline (2 shared papers)Subin Im (1 shared paper)Yikuan Lee (1 shared paper)Daniel L. Wardlow (3 shared papers)Thomas W. Leigh (2 shared papers)Mary R. Zimmer (1 shared paper)
- Journals
- Journal of Homosexuality (2 papers)Journal of Marketing Research (2 papers)Journal of Advertising (2 papers)Journal of Product & Brand Management (2 papers)Journal of Retailing and Consumer Services (1 paper)
- Partner nations
- United StatesCanadaHungary
In The Last Decade
Subodh Bhat
20 papers receiving 1.5k citations
Peers
Comparison fields: 5 of 82
- Marketing 1.0k
- Management of Technology and Innovation 392
- Business and International Management 106
- Tourism, Leisure and Hospitality Management 80
- Organizational Behavior and Human Resource Management 515
Countries citing papers authored by Subodh Bhat
This map shows the geographic impact of Subodh Bhat's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Subodh Bhat with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Subodh Bhat more than expected).
Fields of papers citing papers by Subodh Bhat
This network shows the impact of papers produced by Subodh Bhat. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Subodh Bhat. The network helps show where Subodh Bhat may publish in the future.
Co-authors
The 14 scholars most cited alongside Subodh Bhat, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 1998 | 455 | |
| 2 | 2000 | 264 | |
| 3 | 1994 | 224 | |
| 4 | 2014 | 165 | |
| 5 | 1999 | 160 | |
| 6 | 1994 | 124 | |
| 7 | 1998 | 94 | |
| 8 | 2002 | 62 | |
| 9 | 2004 | 47 | |
| 10 | 1996 | 32 | |
| 11 | 1996 | 29 | |
| 12 | Environmental and Ownership Characteristics of Small Businesses and Their Impact on Development | 2000 | 16 |
| 13 | 1998 | 14 | |
| 14 | 1998 | 9 | |
| 15 | 2018 | 8 | |
| 16 | 1998 | 8 | |
| 17 | An Exploratory Investigation into the Role and Importance of Networking Partners of South Asian Entrepreneurs in the Venture Creation Process | 2012 | 7 |
| 18 | 1996 | 6 | |
| 19 | 2011 | 1 | |
| 20 | 1993 | 1 |
About Subodh Bhat
Subodh Bhat is a scholar working on Marketing, Sociology and Political Science, Management of Technology and Innovation, Economics and Econometrics and Gender Studies, having authored 20 papers that have together received 1.7k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (10 papers), Consumer Market Behavior and Pricing (4 papers), Media, Gender, and Advertising (3 papers), Entrepreneurship Studies and Influences (3 papers), Digital Marketing and Social Media (3 papers), Innovation and Socioeconomic Development (2 papers), Innovation Diffusion and Forecasting (2 papers) and Technology Adoption and User Behaviour (2 papers). The work is most often cited by research in Marketing (1.0k citations), Management of Technology and Innovation (392 citations), Business and International Management (106 citations), Tourism, Leisure and Hospitality Management (80 citations) and Organizational Behavior and Human Resource Management (515 citations). Subodh Bhat has collaborated with scholars based in United States, Canada and Hungary. Frequent co-authors include Srinivas K. Reddy, Susan L. Holak, Richard L. McCline, Subin Im, Yikuan Lee, Daniel L. Wardlow, Thomas W. Leigh, Mary R. Zimmer, Sanjit Sengupta and Richard Fox. Their work appears in journals such as Journal of Homosexuality, Journal of Marketing Research, Journal of Advertising, Journal of Product & Brand Management and Journal of Retailing and Consumer Services.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.