Mary R. Zimmer

About

Mary R. Zimmer is a scholar working on Marketing, Strategy and Management and Social Psychology. According to data from OpenAlex, Mary R. Zimmer has authored 9 papers receiving a total of 554 indexed citations (citations by other indexed papers that have themselves been cited), including 5 papers in Marketing, 2 papers in Strategy and Management and 1 paper in Social Psychology. Recurrent topics in Mary R. Zimmer’s work include Consumer Behavior in Brand Consumption and Identification (3 papers), Marketing and Advertising Strategies (2 papers) and Islamic Finance and Banking Studies (1 paper). Mary R. Zimmer is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (3 papers), Marketing and Advertising Strategies (2 papers) and Islamic Finance and Banking Studies (1 paper). Mary R. Zimmer collaborates with scholars based in United States and France. Mary R. Zimmer's co-authors include Marla Royne Stafford, Thomas F. Stafford, Jean‐Noël Kapferer, Roberto Friedmann, Subodh Bhat, Linda L. Golden, Roland T. Rust, Robert P. Leone and Patrick L. Brockett and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Journal of Advertising.

In The Last Decade

Co-authorship network of co-authors of Mary R. Zimmer i

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Fields of papers citing papers by Mary R. Zimmer

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Mary R. Zimmer. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mary R. Zimmer. The network helps show where Mary R. Zimmer may publish in the future.

Countries citing papers authored by Mary R. Zimmer

Since Specialization

Citations

This map shows the geographic impact of Mary R. Zimmer's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mary R. Zimmer with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mary R. Zimmer more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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