Subin Im
Impact in
- Marketing top 0.5%
- Consumer Behavior in Brand Consumption and Identification
- Environmental Sustainability in Business
- Strategy and Management top 1%
- Innovation and Knowledge Management
Papers in
-
- Innovation and Knowledge Management 15
- International Business and FDI 3
-
- Consumer Behavior in Brand Consumption and Identification 6
- Environmental Sustainability in Business 3
- Co-authors
- John P. Workman (2 shared papers)Charlotte H. Mason (2 shared papers)Barry L. Bayus (1 shared paper)Cheryl Nakata (5 shared papers)Namwoon Kim (2 shared papers)Mitzi M. Montoya (1 shared paper)Stanley F. Slater (1 shared paper)Subodh Bhat (1 shared paper)
- Journals
- Journal of Product Innovation Management (5 papers)Journal of Business Research (3 papers)Journal of Business-to-Business Marketing (2 papers)Journal of the Academy of Marketing Science (2 papers)AMS Review (2 papers)
- Partner nations
- United StatesSouth KoreaHong Kong
In The Last Decade
Subin Im
31 papers receiving 2.6k citations
Subin Im's Hit Papers
Peers
Comparison fields: 5 of 90
- Marketing 975
- Strategy and Management 1.2k
- Business and International Management 138
- Information Systems and Management 461
- Organizational Behavior and Human Resource Management 640
Countries citing papers authored by Subin Im
This map shows the geographic impact of Subin Im's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Subin Im with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Subin Im more than expected).
Fields of papers citing papers by Subin Im
This network shows the impact of papers produced by Subin Im. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Subin Im. The network helps show where Subin Im may publish in the future.
Co-authors
The 25 scholars most cited alongside Subin Im, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 33 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Market Orientation, Creativity, and New Product Performance in High-Technology Firms Hit paper breakdown → | 2004 | 848 |
| 2 | An Empirical Study of Innate Consumer Innovativeness, Personal Characteristics, and New-Product Adoption Behavior Hit paper breakdown → | 2003 | 510 |
| 3 | 2012 | 179 | |
| 4 | 2012 | 175 | |
| 5 | 2003 | 169 | |
| 6 | 2014 | 165 | |
| 7 | 2007 | 139 | |
| 8 | 2010 | 128 | |
| 9 | 2011 | 100 | |
| 10 | 2015 | 70 | |
| 11 | 2003 | 63 | |
| 12 | 2005 | 51 | |
| 13 | 2007 | 47 | |
| 14 | 2017 | 44 | |
| 15 | 2009 | 37 | |
| 16 | 2021 | 31 | |
| 17 | 2008 | 30 | |
| 18 | 2016 | 21 | |
| 19 | 2024 | 9 | |
| 20 | 2005 | 4 |
About Subin Im
Subin Im is a scholar working on Strategy and Management, Marketing, Information Systems and Management, Sociology and Political Science and Social Psychology, having authored 33 papers that have together received 2.8k indexed citations. Recurring topics across this work include Innovation and Knowledge Management (15 papers), Technology Adoption and User Behaviour (8 papers), Digital Marketing and Social Media (6 papers), Consumer Behavior in Brand Consumption and Identification (6 papers), Innovation Diffusion and Forecasting (5 papers), Creativity in Education and Neuroscience (4 papers), Environmental Sustainability in Business (3 papers) and International Business and FDI (3 papers). The work is most often cited by research in Marketing (975 citations), Strategy and Management (1.2k citations), Business and International Management (138 citations), Information Systems and Management (461 citations) and Organizational Behavior and Human Resource Management (640 citations). Subin Im has collaborated with scholars based in United States, South Korea and Hong Kong. Frequent co-authors include John P. Workman, Charlotte H. Mason, Barry L. Bayus, Cheryl Nakata, Namwoon Kim, Mitzi M. Montoya, Stanley F. Slater, Subodh Bhat, Yikuan Lee and Mark B. Houston. Their work appears in journals such as Journal of Product Innovation Management, Journal of Business Research, Journal of Business-to-Business Marketing, Journal of the Academy of Marketing Science and AMS Review.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.