Srinivas K. Reddy
About
Srinivas K. Reddy is a scholar working on Marketing, Management Science and Operations Research and Strategy and Management.
According to data from OpenAlex, Srinivas K. Reddy has authored 42 papers receiving a total of 2.1k indexed citations (citations by other indexed papers that have themselves been cited), including 19 papers in Marketing, 13 papers in Management Science and Operations Research and 8 papers in Strategy and Management. Recurrent topics in Srinivas K. Reddy’s work include Consumer Market Behavior and Pricing (14 papers), Digital Marketing and Social Media (6 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Srinivas K. Reddy is often cited by papers focused on Consumer Market Behavior and Pricing (14 papers), Digital Marketing and Social Media (6 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Srinivas K. Reddy collaborates with scholars based in United States, Singapore and Japan. Srinivas K. Reddy's co-authors include Subodh Bhat, Susan L. Holak, Vanitha Swaminathan, Nan Hu, Noi Sian Koh, Richard J. Fox, Sandeep R. Chandukala, Carol M. Motley, Werner Reinartz and Mayukh Dass and has published in prestigious journals such as Journal of Marketing, NeuroImage and Management Science.
In The Last Decade
Co-authorship network of co-authors of Srinivas K. Reddy i
Fields of papers citing papers by Srinivas K. Reddy
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
This network shows the specialization of papers citing the papers produced by Srinivas K. Reddy. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Srinivas K. Reddy may publish in the future.
Countries citing papers authored by Srinivas K. Reddy
Since SpecializationCitations
This map shows the geographic impact of Srinivas K. Reddy's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Srinivas K. Reddy with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Srinivas K. Reddy more than expected).
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