Paul Sauer
Impact in
- Marketing top 1%
- Consumer Retail Behavior Studies
- Consumer Behavior in Brand Consumption and Identification
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- Technology Adoption and User Behaviour
Papers in
- Education 11
- Higher Education Research Studies 8
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- Digital Marketing and Social Media 6
- Co-authors
- Mark Yi‐Cheon Yim (5 shared papers)Shu‐Chuan Chu (1 shared paper)Murray Young (4 shared papers)Donald R. Bacon (1 shared paper)Kenneth R. Lord (3 shared papers)Alan Dick (1 shared paper)Myung‐Soo Lee (1 shared paper)Seung-Chul Yoo (1 shared paper)
- Journals
- Journal of Interactive Marketing (2 papers)Journal of the Academy of Marketing Science (2 papers)Vaccine (2 papers)The Lancet Infectious Diseases (1 paper)Cancer Cytopathology (1 paper)
- Partner nations
- United StatesHong KongSouth Korea
In The Last Decade
Paul Sauer
38 papers receiving 1.9k citations
Paul Sauer's Hit Papers
Peers
Comparison fields: 5 of 122
- Marketing 911
- Information Systems and Management 450
- Human-Computer Interaction 363
- Organizational Behavior and Human Resource Management 311
- Sociology and Political Science 745
Countries citing papers authored by Paul Sauer
This map shows the geographic impact of Paul Sauer's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Paul Sauer with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Paul Sauer more than expected).
Fields of papers citing papers by Paul Sauer
This network shows the impact of papers produced by Paul Sauer. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Paul Sauer. The network helps show where Paul Sauer may publish in the future.
Co-authors
The 25 scholars most cited alongside Paul Sauer, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 46 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Is Augmented Reality Technology an Effective Tool for E-commerce? An Interactivity and Vividness Perspective Hit paper breakdown → | 2017 | 772 |
| 2 | 1995 | 388 | |
| 3 | 1995 | 141 | |
| 4 | 2013 | 138 | |
| 5 | Using Moderator Variables in Structural Equation Models | 1993 | 94 |
| 6 | 1988 | 87 | |
| 7 | 2014 | 66 | |
| 8 | 1991 | 38 | |
| 9 | 2021 | 36 | |
| 10 | 1994 | 33 | |
| 11 | 2018 | 32 | |
| 12 | 2023 | 22 | |
| 13 | 2006 | 22 | |
| 14 | 2003 | 16 | |
| 15 | 2017 | 15 | |
| 16 | A Multiphase Thought Elicitation Coding Scheme For Cognitive Response Analysis | 1992 | 12 |
| 17 | 1994 | 11 | |
| 18 | 2005 | 11 | |
| 19 | 2014 | 11 | |
| 20 | 2011 | 9 |
About Paul Sauer
Paul Sauer is a scholar working on Education, Sociology and Political Science, Marketing, Political Science and International Relations and Information Systems and Management, having authored 46 papers that have together received 2.0k indexed citations. Recurring topics across this work include Higher Education Research Studies (8 papers), Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (6 papers), Technology Adoption and User Behaviour (5 papers), Customer Service Quality and Loyalty (4 papers), Pneumonia and Respiratory Infections (3 papers), Psychometric Methodologies and Testing (3 papers) and European history and politics (3 papers). The work is most often cited by research in Marketing (911 citations), Information Systems and Management (450 citations), Human-Computer Interaction (363 citations), Organizational Behavior and Human Resource Management (311 citations) and Sociology and Political Science (745 citations). Paul Sauer has collaborated with scholars based in United States, Hong Kong and South Korea. Frequent co-authors include Mark Yi‐Cheon Yim, Shu‐Chuan Chu, Murray Young, Donald R. Bacon, Kenneth R. Lord, Alan Dick, Myung‐Soo Lee, Seung-Chul Yoo, Cynthia Fraser and Robert E. Hite. Their work appears in journals such as Journal of Interactive Marketing, Journal of the Academy of Marketing Science, Vaccine, The Lancet Infectious Diseases and Cancer Cytopathology.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.