Robert E. Hite
Impact in
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
-
- Customer Service Quality and Loyalty
Papers in
-
- Management and Marketing Education 15
- Marketing 15
- Consumer Behavior in Brand Consumption and Identification 8
- Consumer Market Behavior and Pricing 7
- Consumer Retail Behavior Studies 4
- Co-authors
- Joseph A. Bellizzi (20 shared papers)Cynthia Fraser (12 shared papers)Cynthia M. Fraser (2 shared papers)Faye S. McIntyre (6 shared papers)Paul L. Sauer (1 shared paper)James R. Lumpkin (1 shared paper)Deborah J. Webb (1 shared paper)David M. Andrus (1 shared paper)
- Journals
- Journal of Marketing Education (7 papers)Journal of the Academy of Marketing Science (6 papers)Journal of Marketing (6 papers)Journal of Advertising Research (4 papers)Journal of Business Research (4 papers)
- Partner nations
- United States
In The Last Decade
Robert E. Hite
49 papers receiving 1.4k citations
Peers
Comparison fields: 5 of 95
- Marketing 697
- Organizational Behavior and Human Resource Management 473
- Information Systems and Management 316
- Management of Technology and Innovation 188
- Tourism, Leisure and Hospitality Management 35
Countries citing papers authored by Robert E. Hite
This map shows the geographic impact of Robert E. Hite's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Robert E. Hite with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Robert E. Hite more than expected).
Fields of papers citing papers by Robert E. Hite
This network shows the impact of papers produced by Robert E. Hite. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Robert E. Hite. The network helps show where Robert E. Hite may publish in the future.
Co-authors
The 13 scholars most cited alongside Robert E. Hite, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 52 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 1992 | 567 | |
| 2 | 1989 | 144 | |
| 3 | 1989 | 93 | |
| 4 | 1988 | 80 | |
| 5 | 1986 | 66 | |
| 6 | 1988 | 61 | |
| 7 | 1988 | 61 | |
| 8 | 1988 | 51 | |
| 9 | 2003 | 50 | |
| 10 | 1990 | 37 | |
| 11 | 1988 | 36 | |
| 12 | 2005 | 33 | |
| 13 | 1988 | 31 | |
| 14 | 1995 | 24 | |
| 15 | A Content Analysis of College and University Viewbooks (Brochures). | 2001 | 21 |
| 16 | 1990 | 20 | |
| 17 | 1993 | 19 | |
| 18 | 1986 | 18 | |
| 19 | Consumer versus dentist attitudes toward dental services advertising. | 1988 | 17 |
| 20 | 1987 | 17 |
About Robert E. Hite
Robert E. Hite is a scholar working on Management of Technology and Innovation, Marketing, Organizational Behavior and Human Resource Management, Accounting and Strategy and Management, having authored 52 papers that have together received 1.7k indexed citations. Recurring topics across this work include Management and Marketing Education (15 papers), Customer Service Quality and Loyalty (8 papers), Consumer Behavior in Brand Consumption and Identification (8 papers), Consumer Market Behavior and Pricing (7 papers), Business Law and Ethics (5 papers), Consumer Retail Behavior Studies (4 papers), Innovations in Educational Methods (4 papers) and Ethics in Business and Education (3 papers). The work is most often cited by research in Marketing (697 citations), Organizational Behavior and Human Resource Management (473 citations), Information Systems and Management (316 citations), Management of Technology and Innovation (188 citations) and Tourism, Leisure and Hospitality Management (35 citations). Robert E. Hite has collaborated with scholars based in United States. Frequent co-authors include Joseph A. Bellizzi, Cynthia Fraser, Cynthia M. Fraser, Faye S. McIntyre, Paul L. Sauer, James R. Lumpkin, Deborah J. Webb, David M. Andrus, Wesley James Johnston and Daniel F. Lynch. Their work appears in journals such as Journal of Marketing Education, Journal of the Academy of Marketing Science, Journal of Marketing, Journal of Advertising Research and Journal of Business Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.