Patrick De Pelsmacker
Impact in
- Marketing top 0.05%
- Consumer Behavior in Brand Consumption and Identification
- Environmental Sustainability in Business
- Information Systems and Management top 0.2%
- Technology Adoption and User Behaviour
Papers in
- Marketing 146
- Consumer Behavior in Brand Consumption and Identification 118
- Environmental Sustainability in Business 26
- Marketing and Advertising Strategies 19
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- Digital Marketing and Social Media 96
- Co-authors
- Nathalie Dens (81 shared papers)Maggie Geuens (42 shared papers)Wim Janssens (24 shared papers)Ingrid Moons (27 shared papers)Camilla Barbarossa (12 shared papers)Glenn Rayp (2 shared papers)Veroline Cauberghe (37 shared papers)Nathalia Purnawirawan (11 shared papers)
- Journals
- International Journal of Advertising (21 papers)Journal of Marketing Communications (10 papers)Journal of Advertising (9 papers)Journal of Business Research (7 papers)Young Consumers Insight and Ideas for Responsible Marketers (7 papers)
- Partner nations
- BelgiumFranceUnited Kingdom
In The Last Decade
Patrick De Pelsmacker
241 papers receiving 9.2k citations
Patrick De Pelsmacker's Hit Papers
Peers
Comparison fields: 5 of 153
- Marketing 5.7k
- Information Systems and Management 1.5k
- Applied Psychology 605
- Organizational Behavior and Human Resource Management 1.1k
- Strategy and Management 1.5k
Countries citing papers authored by Patrick De Pelsmacker
This map shows the geographic impact of Patrick De Pelsmacker's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Patrick De Pelsmacker with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Patrick De Pelsmacker more than expected).
Fields of papers citing papers by Patrick De Pelsmacker
This network shows the impact of papers produced by Patrick De Pelsmacker. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Patrick De Pelsmacker. The network helps show where Patrick De Pelsmacker may publish in the future.
Co-authors
The 25 scholars most cited alongside Patrick De Pelsmacker, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 255 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Do Consumers Care about Ethics? Willingness to Pay for Fair‐Trade Coffee Hit paper breakdown → | 2005 | 1026 |
| 2 | Positive and Negative Antecedents of Purchasing Eco-friendly Products: A Comparison Between Green and Non-green Consumers Hit paper breakdown → | 2014 | 366 |
| 3 | 2012 | 322 | |
| 4 | 2002 | 319 | |
| 5 | 2007 | 297 | |
| 6 | 2012 | 287 | |
| 7 | A Meta-analytic Investigation of the Role of Valence in Online Reviews Hit paper breakdown → | 2015 | 270 |
| 8 | Digital marketing strategies, online reviews and hotel performance Hit paper breakdown → | 2018 | 258 |
| 9 | Marketing Research with SPSS | 2009 | 246 |
| 10 | 2017 | 242 | |
| 11 | 2008 | 214 | |
| 12 | 2010 | 204 | |
| 13 | 2006 | 189 | |
| 14 | 2015 | 182 | |
| 15 | 2017 | 168 | |
| 16 | 2005 | 166 | |
| 17 | 2015 | 160 | |
| 18 | Marketing communications: a European perspective | 2013 | 160 |
| 19 | 2015 | 152 | |
| 20 | 2020 | 144 |
About Patrick De Pelsmacker
Patrick De Pelsmacker is a scholar working on Marketing, Sociology and Political Science, Literature and Literary Theory, Gender Studies and Information Systems and Management, having authored 255 papers that have together received 10.1k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (118 papers), Digital Marketing and Social Media (96 papers), Media Influence and Health (38 papers), Media, Gender, and Advertising (32 papers), Environmental Sustainability in Business (26 papers), Behavioral Health and Interventions (23 papers), Technology Adoption and User Behaviour (23 papers) and Marketing and Advertising Strategies (19 papers). The work is most often cited by research in Marketing (5.7k citations), Information Systems and Management (1.5k citations), Applied Psychology (605 citations), Organizational Behavior and Human Resource Management (1.1k citations) and Strategy and Management (1.5k citations). Patrick De Pelsmacker has collaborated with scholars based in Belgium, France and United Kingdom. Frequent co-authors include Nathalie Dens, Maggie Geuens, Wim Janssens, Ingrid Moons, Camilla Barbarossa, Glenn Rayp, Veroline Cauberghe, Nathalia Purnawirawan, Freya De Keyzer and Marie Hélène de Cannière. Their work appears in journals such as International Journal of Advertising, Journal of Marketing Communications, Journal of Advertising, Journal of Business Research and Young Consumers Insight and Ideas for Responsible Marketers.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.