Martin Eisend

121 papers and 4.2k indexed citations i.

Martin Eisend has authored 121 papers that have received a total of 4.2k indexed citations. This includes 76 papers in Marketing, 46 papers in Sociology and Political Science and 21 papers in Gender Studies. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (67 papers), Digital Marketing and Social Media (33 papers) and Media, Gender, and Advertising (21 papers). Martin Eisend is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (67 papers), Digital Marketing and Social Media (33 papers) and Media, Gender, and Advertising (21 papers) and collaborates with scholars based in Germany, United States and Denmark. Martin Eisend's co-authors include Vanessa Apaolaza, Philipp Hartmann, Farid Tarrahi, Erik Hermann and Sara Rosengren and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and Research Policy