Martin Eisend
Impact in
- Marketing top 0.1%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Environmental Sustainability in Business
- Gender Studies top 0.2%
- Media, Gender, and Advertising
Papers in
- Marketing 95
- Consumer Behavior in Brand Consumption and Identification 82
- Marketing and Advertising Strategies 12
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- Media, Gender, and Advertising 26
- Co-authors
- Farid Tarrahi (9 shared papers)Heiner Evanschitzky (4 shared papers)Susanne Schmidt (2 shared papers)Roger J. Calantone (2 shared papers)Nicola E. Stokburger-Sauer (3 shared papers)Patrick Hartmann (5 shared papers)Vanessa Apaolaza (5 shared papers)Doreén Pick (2 shared papers)
- Journals
- Journal of Advertising (23 papers)International Journal of Advertising (21 papers)Psychology and Marketing (6 papers)Journal of the Academy of Marketing Science (6 papers)Journal of Marketing (5 papers)
- Partner nations
- GermanyDenmarkUnited States
In The Last Decade
Martin Eisend
170 papers receiving 6.5k citations
Martin Eisend's Hit Papers
Peers
Comparison fields: 5 of 131
- Marketing 3.7k
- Gender Studies 1.1k
- Information Systems and Management 656
- Organizational Behavior and Human Resource Management 851
- Applied Psychology 347
Countries citing papers authored by Martin Eisend
This map shows the geographic impact of Martin Eisend's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Martin Eisend with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Martin Eisend more than expected).
Fields of papers citing papers by Martin Eisend
This network shows the impact of papers produced by Martin Eisend. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Martin Eisend. The network helps show where Martin Eisend may publish in the future.
Co-authors
The 25 scholars most cited alongside Martin Eisend, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 184 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2012 | 370 | |
| 2 | 2008 | 359 | |
| 3 | 2009 | 285 | |
| 4 | A Meta-analytic Investigation of the Role of Valence in Online Reviews Hit paper breakdown → | 2015 | 269 |
| 5 | 2006 | 233 | |
| 6 | 2015 | 222 | |
| 7 | Explaining Counterfeit Purchases – A Review and Preview | 2006 | 221 |
| 8 | 2017 | 189 | |
| 9 | 2010 | 163 | |
| 10 | 2013 | 163 | |
| 11 | 2010 | 155 | |
| 12 | 2021 | 144 | |
| 13 | 2013 | 143 | |
| 14 | 2020 | 143 | |
| 15 | 2008 | 138 | |
| 16 | Source Credibility Dimensions in Marketing Communication - A Generalized Solution | 2006 | 125 |
| 17 | 2020 | 124 | |
| 18 | 2014 | 123 | |
| 19 | 2019 | 120 | |
| 20 | 2007 | 117 |
About Martin Eisend
Martin Eisend is a scholar working on Marketing, Gender Studies, Sociology and Political Science, Organizational Behavior and Human Resource Management and Strategy and Management, having authored 184 papers that have together received 6.9k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (82 papers), Digital Marketing and Social Media (42 papers), Media, Gender, and Advertising (26 papers), Customer Service Quality and Loyalty (15 papers), Media Influence and Health (12 papers), Marketing and Advertising Strategies (12 papers), Behavioral Health and Interventions (11 papers) and Corporate Governance and Management (11 papers). The work is most often cited by research in Marketing (3.7k citations), Gender Studies (1.1k citations), Information Systems and Management (656 citations), Organizational Behavior and Human Resource Management (851 citations) and Applied Psychology (347 citations). Martin Eisend has collaborated with scholars based in Germany, Denmark and United States. Frequent co-authors include Farid Tarrahi, Heiner Evanschitzky, Susanne Schmidt, Roger J. Calantone, Nicola E. Stokburger-Sauer, Patrick Hartmann, Vanessa Apaolaza, Doreén Pick, Patrick De Pelsmacker and Nathalie Dens. Their work appears in journals such as Journal of Advertising, International Journal of Advertising, Psychology and Marketing, Journal of the Academy of Marketing Science and Journal of Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.