Martin Eisend
About
Martin Eisend is a scholar working on Marketing, Sociology and Political Science and Gender Studies.
According to data from OpenAlex, Martin Eisend has authored 123 papers receiving a total of 4.7k indexed citations (citations by other indexed papers that have themselves been cited), including 78 papers in Marketing, 48 papers in Sociology and Political Science and 21 papers in Gender Studies. Recurrent topics in Martin Eisend’s work include Consumer Behavior in Brand Consumption and Identification (68 papers), Digital Marketing and Social Media (35 papers) and Media, Gender, and Advertising (21 papers). Martin Eisend is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (68 papers), Digital Marketing and Social Media (35 papers) and Media, Gender, and Advertising (21 papers). Martin Eisend collaborates with scholars based in Germany, United States and Denmark. Martin Eisend's co-authors include Farid Tarrahi, Heiner Evanschitzky, Susanne Schmidt, Roger J. Calantone, Nicola Stokburger-Sauer, Doreén Pick, Vanessa Apaolaza, Patrick Hartmann, Tobias Langner and Nathalie Dens and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and Research Policy.
In The Last Decade
Co-authorship network of co-authors of Martin Eisend i
Fields of papers citing papers by Martin Eisend
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
This network shows the specialization of papers citing the papers produced by Martin Eisend. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Martin Eisend may publish in the future.
Countries citing papers authored by Martin Eisend
Since SpecializationCitations
This map shows the geographic impact of Martin Eisend's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Martin Eisend with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Martin Eisend more than expected).
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