Richard J. Lutz
About
Richard J. Lutz is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management.
According to data from OpenAlex, Richard J. Lutz has authored 66 papers receiving a total of 7.3k indexed citations (citations by other indexed papers that have themselves been cited), including 40 papers in Marketing, 21 papers in Sociology and Political Science and 7 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Richard J. Lutz’s work include Consumer Behavior in Brand Consumption and Identification (28 papers), Digital Marketing and Social Media (17 papers) and Marketing and Advertising Strategies (7 papers). Richard J. Lutz is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (28 papers), Digital Marketing and Social Media (17 papers) and Marketing and Advertising Strategies (7 papers). Richard J. Lutz collaborates with scholars based in United States, Belgium and Hong Kong. Richard J. Lutz's co-authors include Scott MacKenzie, George E. Belch, Barton A. Weitz, Tillmann Wagner, Elizabeth S. Moore, Noël Capon, Kathy A. Lutz, James R. Bettman, William L. Wilkie and William E. Baker and has published in prestigious journals such as Journal of Marketing, Journal of Applied Psychology and Journal of Marketing Research.
In The Last Decade
Co-authorship network of co-authors of Richard J. Lutz i
Fields of papers citing papers by Richard J. Lutz
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
This network shows the specialization of papers citing the papers produced by Richard J. Lutz. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Richard J. Lutz may publish in the future.
Countries citing papers authored by Richard J. Lutz
Since SpecializationCitations
This map shows the geographic impact of Richard J. Lutz's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Richard J. Lutz with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Richard J. Lutz more than expected).
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