Young Consumers Insight and Ideas for Responsible Marketers

725 papers and 9.2k indexed citations i.

About

The 725 papers published in Young Consumers Insight and Ideas for Responsible Marketers in the last decades have received a total of 9.2k indexed citations. Papers published in Young Consumers Insight and Ideas for Responsible Marketers usually cover Marketing (365 papers), Sociology and Political Science (350 papers) and Gender Studies (121 papers) specifically the topics of Consumer Behavior in Brand Consumption and Identification (304 papers), Digital Marketing and Social Media (238 papers) and Consumer Retail Behavior Studies (101 papers). The most active scholars publishing in Young Consumers Insight and Ideas for Responsible Marketers are Kara Chan, Rodney Graeme Duffett, Malene Gram, Yingjiao Xu, Rita Kottász, Eric Van Steenburg, Iman Naderi, Joyce K.H. Nga, Rajesh Sharma and Pradeep Kautish.

In The Last Decade

Fields of papers published in Young Consumers Insight and Ideas for Responsible Marketers

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers published in Young Consumers Insight and Ideas for Responsible Marketers. Nodes represent fields, and links connect fields that are likely to share authors.

Countries where authors publish in Young Consumers Insight and Ideas for Responsible Marketers

Since Specialization
Total citations of papers

This map shows the geographic distribution of research published in Young Consumers Insight and Ideas for Responsible Marketers. It shows the number of citations received by papers published by authors working in each country. You can also color the map by specialization and compare the number of papers published in Young Consumers Insight and Ideas for Responsible Marketers with the expected number of papers based on a country's size and research output (numbers larger than one mean the country's share of papers is larger than expected).

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2025