Bryan A. Lukas
About
Bryan A. Lukas has authored 36 papers that have received a total of 2.6k indexed citations.
This includes 24 papers in Strategy and Management, 18 papers in Marketing and 14 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Innovation and Knowledge Management (14 papers), Customer Service Quality and Loyalty (11 papers) and Consumer Behavior in Brand Consumption and Identification (10 papers). Bryan A. Lukas is often cited by papers focused on Innovation and Knowledge Management (14 papers), Customer Service Quality and Loyalty (11 papers) and Consumer Behavior in Brand Consumption and Identification (10 papers) and collaborates with scholars based in Australia, United States and United Kingdom. Bryan A. Lukas's co-authors include Greg Whitwell, Ajay Menon, G. Tomas M. Hult, Omar Merlo and Christian Homburg and has published in prestigious journals such as Journal of Marketing, Journal of Management and Journal of Business Research.
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