Niraj Dawar

31 papers and 3.9k indexed citations i.

Niraj Dawar has authored 31 papers that have received a total of 3.9k indexed citations. This includes 19 papers in Marketing, 11 papers in Sociology and Political Science and 10 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (16 papers), Customer Service Quality and Loyalty (10 papers) and Digital Marketing and Social Media (8 papers). Niraj Dawar is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (16 papers), Customer Service Quality and Loyalty (10 papers) and Digital Marketing and Social Media (8 papers) and collaborates with scholars based in Canada, France and United States. Niraj Dawar's co-authors include Jing Lei, Philip M. Parker, Mark Vandenbosch, Jos Lemmink and Lydia J. Price and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Research.