Sankar Sen
Impact in
- Marketing top 0.02%
- Consumer Behavior in Brand Consumption and Identification
- Environmental Sustainability in Business
- Consumer Retail Behavior Studies
- Strategy and Management top 0.1%
- Corporate Social Responsibility Reporting
- Corporate Identity and Reputation
Papers in
- Marketing 44
- Consumer Behavior in Brand Consumption and Identification 28
- Environmental Sustainability in Business 17
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- Corporate Social Responsibility Reporting 27
- Co-authors
- CB Bhattacharya (30 shared papers)Shuili Du (12 shared papers)Keith Wilcox (2 shared papers)Daniel Korschun (6 shared papers)S. Ratneshwar (2 shared papers)Hyeong Min Kim (2 shared papers)Nicola Stokburger-Sauer (2 shared papers)Vicki G. Morwitz (3 shared papers)
- Journals
- Journal of Consumer Research (8 papers)Journal of Business Ethics (7 papers)Journal of Consumer Psychology (7 papers)The Police Journal Theory Practice and Principles (6 papers)Journal of Public Policy & Marketing (5 papers)
- Partner nations
- United StatesGermanyThailand
In The Last Decade
Sankar Sen
86 papers receiving 10.1k citations
Sankar Sen's Hit Papers
Peers
Comparison fields: 5 of 127
- Marketing 6.9k
- Strategy and Management 5.5k
- Organizational Behavior and Human Resource Management 2.9k
- Information Systems and Management 1.4k
- Communication 783
Countries citing papers authored by Sankar Sen
This map shows the geographic impact of Sankar Sen's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sankar Sen with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sankar Sen more than expected).
Fields of papers citing papers by Sankar Sen
This network shows the impact of papers produced by Sankar Sen. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Sankar Sen. The network helps show where Sankar Sen may publish in the future.
Co-authors
The 25 scholars most cited alongside Sankar Sen, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 94 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies Hit paper breakdown → | 2003 | 2432 |
| 2 | Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication Hit paper breakdown → | 2010 | 1745 |
| 3 | Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives Hit paper breakdown → | 2004 | 1591 |
| 4 | Drivers of consumer–brand identification Hit paper breakdown → | 2012 | 626 |
| 5 | Why Do Consumers Buy Counterfeit Luxury Brands? Hit paper breakdown → | 2009 | 623 |
| 6 | Using Corporate Social Responsibility to Win the War for Talent | 2008 | 474 |
| 7 | 2001 | 435 | |
| 8 | 2001 | 270 | |
| 9 | 2012 | 200 | |
| 10 | 2018 | 153 | |
| 11 | 2015 | 148 | |
| 12 | 2014 | 141 | |
| 13 | 2010 | 140 | |
| 14 | 2011 | 139 | |
| 15 | 2008 | 114 | |
| 16 | 2010 | 105 | |
| 17 | 2006 | 92 | |
| 18 | 2014 | 86 | |
| 19 | 2007 | 86 | |
| 20 | 2002 | 83 |
About Sankar Sen
Sankar Sen is a scholar working on Marketing, Strategy and Management, Sociology and Political Science, Information Systems and Management and Organizational Behavior and Human Resource Management, having authored 94 papers that have together received 11.0k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (28 papers), Corporate Social Responsibility Reporting (27 papers), Environmental Sustainability in Business (17 papers), Ethics in Business and Education (16 papers), Customer Service Quality and Loyalty (9 papers), Psychology of Moral and Emotional Judgment (8 papers), Psychology of Social Influence (7 papers) and Digital Marketing and Social Media (6 papers). The work is most often cited by research in Marketing (6.9k citations), Strategy and Management (5.5k citations), Organizational Behavior and Human Resource Management (2.9k citations), Information Systems and Management (1.4k citations) and Communication (783 citations). Sankar Sen has collaborated with scholars based in United States, Germany and Thailand. Frequent co-authors include CB Bhattacharya, Shuili Du, Keith Wilcox, Daniel Korschun, S. Ratneshwar, Hyeong Min Kim, Nicola Stokburger-Sauer, Vicki G. Morwitz, Zeynep Gürhan‐Canlı and Shuili Du. Their work appears in journals such as Journal of Consumer Research, Journal of Business Ethics, Journal of Consumer Psychology, The Police Journal Theory Practice and Principles and Journal of Public Policy & Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.