Minette E. Drumwright

34 papers and 3.9k indexed citations i.

Minette E. Drumwright has authored 34 papers that have received a total of 3.9k indexed citations. This includes 18 papers in Marketing, 13 papers in Strategy and Management and 10 papers in Information Systems and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (9 papers), Ethics in Business and Education (8 papers) and Corporate Social Responsibility Reporting (8 papers). Minette E. Drumwright is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Ethics in Business and Education (8 papers) and Corporate Social Responsibility Reporting (8 papers) and collaborates with scholars based in United States, Canada and South Korea. Minette E. Drumwright's co-authors include Peggy Cunningham, Ida E. Berger, Patrick E. Murphy, Mary C. Gentile and N. Craig Smith and has published in prestigious journals such as Journal of Marketing, Computers in Human Behavior and Journal of the Academy of Marketing Science.