Nancy Wong
Impact in
- Marketing top 0.2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Environmental Sustainability in Business
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- Customer Service Quality and Loyalty
Papers in
-
- Cultural Differences and Values 14
- Emotions and Moral Behavior 4
- Psychological Well-being and Life Satisfaction 4
- Marketing 17
- Consumer Behavior in Brand Consumption and Identification 16
- Consumer Retail Behavior Studies 5
- Co-authors
- Aaron Ahuvia (5 shared papers)Aric Rindfleisch (5 shared papers)James E. Burroughs (5 shared papers)Richard P. Bagozzi (5 shared papers)Youjae Yi (2 shared papers)Kaiping Peng (3 shared papers)Richard E. Nisbett (3 shared papers)Massimo Bergami (2 shared papers)
- Journals
- Journal of Business Research (6 papers)Journal of Consumer Psychology (5 papers)Journal of Consumer Research (4 papers)Journal of Consumer Affairs (2 papers)Western Pacific surveillance response journal (2 papers)
- Partner nations
- United StatesJapanItaly
In The Last Decade
Nancy Wong
48 papers receiving 3.3k citations
Nancy Wong's Hit Papers
Peers
Comparison fields: 5 of 130
- Marketing 1.9k
- Organizational Behavior and Human Resource Management 664
- Social Psychology 1.3k
- Applied Psychology 296
- Tourism, Leisure and Hospitality Management 62
Countries citing papers authored by Nancy Wong
This map shows the geographic impact of Nancy Wong's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Nancy Wong with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Nancy Wong more than expected).
Fields of papers citing papers by Nancy Wong
This network shows the impact of papers produced by Nancy Wong. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Nancy Wong. The network helps show where Nancy Wong may publish in the future.
Co-authors
The 25 scholars most cited alongside Nancy Wong, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 51 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Personal taste and family face: Luxury consumption in Confucian and western societies Hit paper breakdown → | 1998 | 752 |
| 2 | 2003 | 394 | |
| 3 | 2008 | 323 | |
| 4 | 2000 | 314 | |
| 5 | 1999 | 306 | |
| 6 | 1997 | 278 | |
| 7 | 2012 | 215 | |
| 8 | 2002 | 155 | |
| 9 | 2003 | 108 | |
| 10 | Suppose You Own the World and No One Knows? Conspicuous Consumption, Materialism and Self | 1997 | 99 |
| 11 | 2018 | 90 | |
| 12 | Materialism: Origins and Implications For Personal Well-Being | 1995 | 64 |
| 13 | 2008 | 56 | |
| 14 | 2016 | 55 | |
| 15 | 2002 | 52 | |
| 16 | 2002 | 52 | |
| 17 | 2018 | 40 | |
| 18 | 2000 | 33 | |
| 19 | 2003 | 24 | |
| 20 | 2022 | 18 |
About Nancy Wong
Nancy Wong is a scholar working on Social Psychology, Marketing, Sociology and Political Science, Economics and Econometrics and Accounting, having authored 51 papers that have together received 3.6k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (16 papers), Cultural Differences and Values (14 papers), Social and Intergroup Psychology (7 papers), Social and Cultural Dynamics (5 papers), Consumer Retail Behavior Studies (5 papers), Financial Literacy, Pension, Retirement Analysis (5 papers), Emotions and Moral Behavior (4 papers) and Psychological Well-being and Life Satisfaction (4 papers). The work is most often cited by research in Marketing (1.9k citations), Organizational Behavior and Human Resource Management (664 citations), Social Psychology (1.3k citations), Applied Psychology (296 citations) and Tourism, Leisure and Hospitality Management (62 citations). Nancy Wong has collaborated with scholars based in United States, Japan and Italy. Frequent co-authors include Aaron Ahuvia, Aric Rindfleisch, James E. Burroughs, Richard P. Bagozzi, Youjae Yi, Kaiping Peng, Richard E. Nisbett, Massimo Bergami, Shuzo Abe and Agnès Nairn. Their work appears in journals such as Journal of Business Research, Journal of Consumer Psychology, Journal of Consumer Research, Journal of Consumer Affairs and Western Pacific surveillance response journal.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.