Yoon‐Na Cho
Impact in
- Marketing top 1%
- Environmental Sustainability in Business
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
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- Environmental Education and Sustainability
Papers in
- Marketing 21
- Consumer Behavior in Brand Consumption and Identification 16
- Environmental Sustainability in Business 8
- Consumer Retail Behavior Studies 3
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- Customer Service Quality and Loyalty 5
- Co-authors
- Anastasia Thyroff (2 shared papers)Molly Inhofe Rapert (1 shared paper)Hyun Ju Lee (1 shared paper)Seong-Yeon Park (1 shared paper)Brian Nicholas Rutherford (4 shared papers)Ernest Baskin (1 shared paper)Jungkun Park (3 shared papers)Charles Ray Taylor (5 shared papers)
- Journals
- Journal of Business Research (7 papers)International Journal of Advertising (4 papers)Journal of Consumer Affairs (3 papers)International Journal of Consumer Studies (3 papers)The Journal of Marketing Theory and Practice (2 papers)
- Partner nations
- United StatesSouth KoreaFrance
In The Last Decade
Yoon‐Na Cho
31 papers receiving 1.1k citations
Peers
Comparison fields: 5 of 92
- Marketing 682
- Management, Monitoring, Policy and Law 282
- Applied Psychology 84
- Organizational Behavior and Human Resource Management 151
- Business and International Management 22
Countries citing papers authored by Yoon‐Na Cho
This map shows the geographic impact of Yoon‐Na Cho's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yoon‐Na Cho with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yoon‐Na Cho more than expected).
Fields of papers citing papers by Yoon‐Na Cho
This network shows the impact of papers produced by Yoon‐Na Cho. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yoon‐Na Cho. The network helps show where Yoon‐Na Cho may publish in the future.
Co-authors
The 25 scholars most cited alongside Yoon‐Na Cho, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 32 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2012 | 328 | |
| 2 | 2016 | 205 | |
| 3 | 2014 | 77 | |
| 4 | 2018 | 74 | |
| 5 | 2017 | 52 | |
| 6 | 2019 | 51 | |
| 7 | 2012 | 50 | |
| 8 | 2016 | 48 | |
| 9 | 2010 | 45 | |
| 10 | 2014 | 38 | |
| 11 | 2012 | 31 | |
| 12 | 2019 | 29 | |
| 13 | 2019 | 28 | |
| 14 | 2022 | 19 | |
| 15 | 2023 | 17 | |
| 16 | 2018 | 16 | |
| 17 | 2024 | 12 | |
| 18 | 2021 | 11 | |
| 19 | 2010 | 11 | |
| 20 | 2015 | 9 |
About Yoon‐Na Cho
Yoon‐Na Cho is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Management, Monitoring, Policy and Law, Social Psychology and Sociology and Political Science, having authored 32 papers that have together received 1.2k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (16 papers), Environmental Sustainability in Business (8 papers), Environmental Education and Sustainability (6 papers), Digital Marketing and Social Media (6 papers), Customer Service Quality and Loyalty (5 papers), Consumer Attitudes and Food Labeling (3 papers), Emotional Labor in Professions (3 papers) and Consumer Retail Behavior Studies (3 papers). The work is most often cited by research in Marketing (682 citations), Management, Monitoring, Policy and Law (282 citations), Applied Psychology (84 citations), Organizational Behavior and Human Resource Management (151 citations) and Business and International Management (22 citations). Yoon‐Na Cho has collaborated with scholars based in United States, South Korea and France. Frequent co-authors include Anastasia Thyroff, Molly Inhofe Rapert, Hyun Ju Lee, Seong-Yeon Park, Brian Nicholas Rutherford, Ernest Baskin, Jungkun Park, Charles Ray Taylor, Scot Burton and Mitchel R. Murdock. Their work appears in journals such as Journal of Business Research, International Journal of Advertising, Journal of Consumer Affairs, International Journal of Consumer Studies and The Journal of Marketing Theory and Practice.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.