Youjae Yi

234 total papers · 60.0k total citations
155 papers, 46.3k citations indexed

About

Youjae Yi is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science. According to data from OpenAlex, Youjae Yi has authored 155 papers receiving a total of 46.3k indexed citations (citations by other indexed papers that have themselves been cited), including 81 papers in Marketing, 57 papers in Organizational Behavior and Human Resource Management and 54 papers in Sociology and Political Science. Recurrent topics in Youjae Yi’s work include Customer Service Quality and Loyalty (56 papers), Consumer Behavior in Brand Consumption and Identification (43 papers) and Digital Marketing and Social Media (28 papers). Youjae Yi is often cited by papers focused on Customer Service Quality and Loyalty (56 papers), Consumer Behavior in Brand Consumption and Identification (43 papers) and Digital Marketing and Social Media (28 papers). Youjae Yi collaborates with scholars based in South Korea, United States and Latvia. Youjae Yi's co-authors include Richard P. Bagozzi, Lynn W. Phillips, Taeshik Gong, Suna La, Hoseong Jeon, Hans Baumgartner, Rajan Nataraajan, Claes Fornell, Nancy Wong and Hyojin Lee and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Applied Psychology and Administrative Science Quarterly.

In The Last Decade

Co-authorship network of co-authors of Youjae Yi

This figure shows the co-authorship network connecting the top 25 collaborators of Youjae Yi. A scholar is included among the top collaborators of Youjae Yi based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Youjae Yi. Youjae Yi is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

Youjae Yi

144 papers receiving 43.0k citations

Fields of papers citing papers by Youjae Yi

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Youjae Yi. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Youjae Yi. The network helps show where Youjae Yi may publish in the future.

Countries citing papers authored by Youjae Yi

Since Specialization
Citations

This map shows the geographic impact of Youjae Yi's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Youjae Yi with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Youjae Yi more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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2026