Sunyee Yoon
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Applied Psychology top 10%
- Behavioral Health and Interventions
Papers in
-
- Consumer Behavior in Brand Consumption and Identification 4
- Consumer Retail Behavior Studies 3
- Consumer Market Behavior and Pricing 1
-
- Psychological Well-being and Life Satisfaction 2
- Co-authors
- Nancy Wong (2 shared papers)Leona Tam (1 shared paper)Utpal M. Dholakia (1 shared paper)Hong Zhu (1 shared paper)Xinyue Zhou (1 shared paper)
- Journals
- Journal of Consumer Research (3 papers)Journal of Consumer Psychology (1 paper)Journal of Marketing Research (1 paper)Journal of Business Research (1 paper)ACR North American Advances (2 papers)
- Partner nations
- United StatesCanadaChina
In The Last Decade
Sunyee Yoon
7 papers receiving 289 citations
Peers
Comparison fields: 5 of 54
- Marketing 145
- Applied Psychology 55
- General Decision Sciences 17
- Social Psychology 98
- Accounting 34
Countries citing papers authored by Sunyee Yoon
This map shows the geographic impact of Sunyee Yoon's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sunyee Yoon with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sunyee Yoon more than expected).
Fields of papers citing papers by Sunyee Yoon
This network shows the impact of papers produced by Sunyee Yoon. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Sunyee Yoon. The network helps show where Sunyee Yoon may publish in the future.
Co-authors
The 5 scholars most cited alongside Sunyee Yoon, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2017 | 116 | |
| 2 | 2016 | 88 | |
| 3 | 2016 | 59 | |
| 4 | 2020 | 28 | |
| 5 | 2025 | 7 | |
| 6 | Perceived Economic Mobility: Measurement, Validity, and Implication For Consumer Wellbeing and Materialism | 2014 | 6 |
| 7 | When Humans Consume Humanlike Animals: Anthropomorphism, Power, and Cruelty-Free Consumption | 2018 | 1 |
| 8 | 2025 | 0 |
About Sunyee Yoon
Sunyee Yoon is a scholar working on Marketing, Social Psychology, Sensory Systems, General Decision Sciences and Cognitive Neuroscience, having authored 8 papers that have together received 305 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (4 papers), Consumer Retail Behavior Studies (3 papers), Psychological Well-being and Life Satisfaction (2 papers), Psychology of Moral and Emotional Judgment (2 papers), Olfactory and Sensory Function Studies (2 papers), Human-Animal Interaction Studies (2 papers), Behavioral Health and Interventions (1 paper) and Consumer Market Behavior and Pricing (1 paper). The work is most often cited by research in Marketing (145 citations), Applied Psychology (55 citations), General Decision Sciences (17 citations), Social Psychology (98 citations) and Accounting (34 citations). Sunyee Yoon has collaborated with scholars based in United States, Canada and China. Frequent co-authors include Nancy Wong, Leona Tam, Utpal M. Dholakia, Hong Zhu and Xinyue Zhou. Their work appears in journals such as Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing Research, Journal of Business Research and ACR North American Advances.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.