Maya F. Farah

38 papers and 1.1k indexed citations i.

Maya F. Farah has authored 38 papers that have received a total of 1.1k indexed citations. This includes 23 papers in Marketing, 21 papers in Sociology and Political Science and 11 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (15 papers), Consumer Retail Behavior Studies (14 papers) and Consumer Behavior in Brand Consumption and Identification (14 papers). Maya F. Farah is often cited by papers focused on Digital Marketing and Social Media (15 papers), Consumer Retail Behavior Studies (14 papers) and Consumer Behavior in Brand Consumption and Identification (14 papers) and collaborates with scholars based in Lebanon, United Kingdom and Pakistan. Maya F. Farah's co-authors include Zahy Ramadan, Mona Mrad, Muhammad Junaid Shahid Hasni, Ibrahim Abosag and Faisal Shahzad and has published in prestigious journals such as Journal of Business Research, European Journal of Marketing and Journal of Retailing and Consumer Services.