Len Tiu Wright
Impact in
- Marketing top 0.5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Consumer Packaging Perceptions and Trends
- Environmental Sustainability in Business
- Information Systems and Management top 0.5%
- Technology Adoption and User Behaviour
Papers in
- Marketing 43
- Consumer Behavior in Brand Consumption and Identification 31
- Consumer Retail Behavior Studies 15
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- Digital Marketing and Social Media 25
- Co-authors
- Charles Dennis (11 shared papers)Chanaka Jayawardhena (7 shared papers)Clive Nancarrow (12 shared papers)Jimmy Hill (4 shared papers)Andrew Newman (5 shared papers)Hazem Rasheed Gaber (6 shared papers)Ian Brace (3 shared papers)Lynn Martin (4 shared papers)
- Journals
- Journal of Marketing Management (6 papers)European Journal of Marketing (5 papers)Journal of Business and Industrial Marketing (5 papers)British Food Journal (4 papers)Journal of Business Research (2 papers)
- Partner nations
- United KingdomJordanEgypt
In The Last Decade
Len Tiu Wright
85 papers receiving 2.3k citations
Peers
Comparison fields: 5 of 117
- Marketing 1.3k
- Information Systems and Management 590
- Organizational Behavior and Human Resource Management 607
- Business and International Management 93
- Management of Technology and Innovation 261
Countries citing papers authored by Len Tiu Wright
This map shows the geographic impact of Len Tiu Wright's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Len Tiu Wright with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Len Tiu Wright more than expected).
Fields of papers citing papers by Len Tiu Wright
This network shows the impact of papers produced by Len Tiu Wright. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Len Tiu Wright. The network helps show where Len Tiu Wright may publish in the future.
Co-authors
The 25 scholars most cited alongside Len Tiu Wright, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 91 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2009 | 204 | |
| 2 | 2010 | 150 | |
| 3 | 2007 | 145 | |
| 4 | 2001 | 142 | |
| 5 | 2006 | 137 | |
| 6 | 1998 | 114 | |
| 7 | 2019 | 109 | |
| 8 | 2019 | 105 | |
| 9 | 2010 | 101 | |
| 10 | 2001 | 92 | |
| 11 | 2009 | 89 | |
| 12 | 2005 | 85 | |
| 13 | 2001 | 79 | |
| 14 | 2000 | 71 | |
| 15 | 2006 | 53 | |
| 16 | Fast-food advertising in social media. A case study on Facebook in Egypt | 2014 | 45 |
| 17 | 2002 | 44 | |
| 18 | 1994 | 40 | |
| 19 | 2016 | 38 | |
| 20 | 2020 | 35 |
About Len Tiu Wright
Len Tiu Wright is a scholar working on Marketing, Sociology and Political Science, Organizational Behavior and Human Resource Management, Strategy and Management and Information Systems and Management, having authored 91 papers that have together received 2.5k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (31 papers), Customer Service Quality and Loyalty (25 papers), Digital Marketing and Social Media (25 papers), Consumer Retail Behavior Studies (15 papers), Technology Adoption and User Behaviour (13 papers), International Business and FDI (11 papers), Entrepreneurship Studies and Influences (8 papers) and Family Business Performance and Succession (6 papers). The work is most often cited by research in Marketing (1.3k citations), Information Systems and Management (590 citations), Organizational Behavior and Human Resource Management (607 citations), Business and International Management (93 citations) and Management of Technology and Innovation (261 citations). Len Tiu Wright has collaborated with scholars based in United Kingdom, Jordan and Egypt. Frequent co-authors include Charles Dennis, Chanaka Jayawardhena, Clive Nancarrow, Jimmy Hill, Andrew Newman, Hazem Rasheed Gaber, Ian Brace, Lynn Martin, Kaouther Kooli and Bill Merrilees. Their work appears in journals such as Journal of Marketing Management, European Journal of Marketing, Journal of Business and Industrial Marketing, British Food Journal and Journal of Business Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.