Len Tiu Wright
About
Len Tiu Wright has authored 70 papers that have received a total of 1.7k indexed citations.
This includes 33 papers in Marketing, 25 papers in Organizational Behavior and Human Resource Management and 20 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (24 papers), Customer Service Quality and Loyalty (19 papers) and Digital Marketing and Social Media (16 papers). Len Tiu Wright is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (24 papers), Customer Service Quality and Loyalty (19 papers) and Digital Marketing and Social Media (16 papers) and collaborates with scholars based in United Kingdom, Jordan and Egypt. Len Tiu Wright's co-authors include Charles Dennis, Clive Nancarrow, Chanaka Jayawardhena, Lynn Martin and Ian Brace and has published in prestigious journals such as Journal of Business Research, Small Business Economics and European Journal of Marketing.
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