Journal of Research in Interactive Marketing

464 papers and 14.2k indexed citations i.

About

The 464 papers published in Journal of Research in Interactive Marketing in the last decades have received a total of 14.2k indexed citations. Papers published in Journal of Research in Interactive Marketing usually cover Sociology and Political Science (370 papers), Marketing (305 papers) and Information Systems and Management (139 papers) specifically the topics of Digital Marketing and Social Media (356 papers), Consumer Behavior in Brand Consumption and Identification (208 papers) and Technology Adoption and User Behaviour (136 papers). The most active scholars publishing in Journal of Research in Interactive Marketing are James W. Peltier, Cheng Lu Wang, Sharron J. Lennon, Victor A. Barger, Jennifer Rowley, Jiyoung Kim, Pascal Kowalczuk, Andrew J. Dahl, Sertan Kabadayi and George R. Milne.

In The Last Decade

Fields of papers published in Journal of Research in Interactive Marketing

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers published in Journal of Research in Interactive Marketing. Nodes represent fields, and links connect fields that are likely to share authors.

Countries where authors publish in Journal of Research in Interactive Marketing

Since Specialization
Total citations of papers

This map shows the geographic distribution of research published in Journal of Research in Interactive Marketing. It shows the number of citations received by papers published by authors working in each country. You can also color the map by specialization and compare the number of papers published in Journal of Research in Interactive Marketing with the expected number of papers based on a country's size and research output (numbers larger than one mean the country's share of papers is larger than expected).

Rankless by CCL
2025