Journal of Research in Interactive Marketing
About
The 428 papers published in Journal of Research in Interactive Marketing in the last decades have received a total of 12.2k indexed citations.
Papers published in Journal of Research in Interactive Marketing usually cover Sociology and Political Science (343 papers), Marketing (284 papers) and Information Systems and Management (127 papers) specifically the topics of Digital Marketing and Social Media (332 papers), Consumer Behavior in Brand Consumption and Identification (194 papers) and Technology Adoption and User Behaviour (124 papers). The most active scholars publishing in Journal of Research in Interactive Marketing are James W. Peltier, Andrew J. Dahl, Victor A. Barger, Syagnik Banerjee and Hyunjoo Im.
In The Last Decade
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