Journal of Business-to-Business Marketing

513 papers and 7.1k indexed citations i.

About

The 513 papers published in Journal of Business-to-Business Marketing in the last decades have received a total of 7.1k indexed citations. Papers published in Journal of Business-to-Business Marketing usually cover Organizational Behavior and Human Resource Management (261 papers), Strategy and Management (215 papers) and Marketing (206 papers) specifically the topics of Customer Service Quality and Loyalty (224 papers), Digital Marketing and Social Media (94 papers) and Consumer Behavior in Brand Consumption and Identification (88 papers). The most active scholars publishing in Journal of Business-to-Business Marketing are Robert E. Spekman, C. Michael Wittmann, Christian Homburg, C. Jay Lambe, James C. Anderson, Andreas Eggert, Ian Wilkinson, Heiko Gebauer, Wolfgang Ulaga and Arch G. Woodside.

In The Last Decade

Fields of papers published in Journal of Business-to-Business Marketing

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers published in Journal of Business-to-Business Marketing. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers published in Journal of Business-to-Business Marketing.

Countries where authors publish in Journal of Business-to-Business Marketing

Since Specialization
Citations

This map shows the geographic impact of research published in Journal of Business-to-Business Marketing. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by papers published in Journal of Business-to-Business Marketing with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Journal of Business-to-Business Marketing more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

Explore journals with similar magnitude of impact

Rankless by CCL
2025