Mark B. Traylor
About
Mark B. Traylor is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management.
According to data from OpenAlex, Mark B. Traylor has authored 10 papers receiving a total of 557 indexed citations (citations by other indexed papers that have themselves been cited), including 8 papers in Marketing, 3 papers in Sociology and Political Science and 3 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Mark B. Traylor’s work include Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (3 papers) and Customer Service Quality and Loyalty (3 papers). Mark B. Traylor is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (3 papers) and Customer Service Quality and Loyalty (3 papers). Mark B. Traylor collaborates with scholars based in United States and Latvia. Mark B. Traylor's co-authors include Andrew Gross, Rajshekhar G. Javalgi and W.B. Joseph and has published in prestigious journals such as Journal of Marketing Research, Journal of Advertising and Psychology and Marketing.
In The Last Decade
Co-authorship network of co-authors of Mark B. Traylor i
Fields of papers citing papers by Mark B. Traylor
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
This network shows the specialization of papers citing the papers produced by Mark B. Traylor. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Mark B. Traylor may publish in the future.
Countries citing papers authored by Mark B. Traylor
Since SpecializationCitations
This map shows the geographic impact of Mark B. Traylor's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mark B. Traylor with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mark B. Traylor more than expected).
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