Mark B. Traylor
Impact in
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Environmental Sustainability in Business
- Consumer Market Behavior and Pricing
Papers in
-
- Consumer Behavior in Brand Consumption and Identification 7
- Marketing and Advertising Strategies 1
- Service and Product Innovation 1
-
- Digital Marketing and Social Media 3
- Co-authors
- Andrew Gross (1 shared paper)Rajshekhar G. Javalgi (1 shared paper)W.B. Joseph (2 shared papers)
- Journals
- Journal of Marketing Research (2 papers)Psychology and Marketing (2 papers)Journal of Consumer Marketing (2 papers)Journal of Advertising (2 papers)Journal of Advertising Research (1 paper)
- Partner nations
- United StatesLatvia
In The Last Decade
Mark B. Traylor
9 papers receiving 546 citations
Peers
Comparison fields: 5 of 57
- Marketing 540
- Tourism, Leisure and Hospitality Management 36
- Organizational Behavior and Human Resource Management 217
- Gender Studies 108
- Sociology and Political Science 325
Countries citing papers authored by Mark B. Traylor
This map shows the geographic impact of Mark B. Traylor's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mark B. Traylor with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mark B. Traylor more than expected).
Fields of papers citing papers by Mark B. Traylor
This network shows the impact of papers produced by Mark B. Traylor. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mark B. Traylor. The network helps show where Mark B. Traylor may publish in the future.
Co-authors
The 3 scholars most cited alongside Mark B. Traylor, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 1994 | 308 | |
| 2 | 1981 | 167 | |
| 3 | 1984 | 117 | |
| 4 | 1984 | 40 | |
| 5 | 1983 | 22 | |
| 6 | 1986 | 19 | |
| 7 | 1981 | 5 | |
| 8 | 1981 | 5 | |
| 9 | 1979 | 2 | |
| 10 | 1985 | 0 |
About Mark B. Traylor
Mark B. Traylor is a scholar working on Marketing, Sociology and Political Science, Organizational Behavior and Human Resource Management, Strategy and Management and Communication, having authored 10 papers that have together received 685 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (3 papers), Customer Service Quality and Loyalty (3 papers), Corporate Identity and Reputation (1 paper), International Business and FDI (1 paper), Language, Communication, and Linguistic Studies (1 paper), Marketing and Advertising Strategies (1 paper) and Service and Product Innovation (1 paper). The work is most often cited by research in Marketing (540 citations), Tourism, Leisure and Hospitality Management (36 citations), Organizational Behavior and Human Resource Management (217 citations), Gender Studies (108 citations) and Sociology and Political Science (325 citations). Mark B. Traylor has collaborated with scholars based in United States and Latvia. Frequent co-authors include Andrew Gross, Rajshekhar G. Javalgi and W.B. Joseph. Their work appears in journals such as Journal of Marketing Research, Psychology and Marketing, Journal of Consumer Marketing, Journal of Advertising and Journal of Advertising Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.