Sunkyu Jun
Impact in
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
- Communication top 5%
- International Student and Expatriate Challenges
Papers in
- Marketing 13
- Consumer Behavior in Brand Consumption and Identification 12
- Consumer Perception and Purchasing Behavior 2
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- Social and Intergroup Psychology 4
- Digital Marketing and Social Media 2
- Co-authors
- James W. Gentry (16 shared papers)Fredric Kropp (1 shared paper)Yong J. Hyun (7 shared papers)A. Dwayne Ball (2 shared papers)Lee Phillip McGinnis (2 shared papers)Gary J. Gaeth (1 shared paper)Goutam Chakraborty (1 shared paper)Dwayne Ball (1 shared paper)
- Journals
- International Journal of Advertising (3 papers)Journal of Business Research (3 papers)Journal of Current Issues & Research in Advertising (2 papers)International Business Review (1 paper)Journal of International Business Studies (1 paper)
- Partner nations
- South KoreaUnited StatesCanada
In The Last Decade
Sunkyu Jun
25 papers receiving 566 citations
Peers
Comparison fields: 5 of 66
- Marketing 339
- Communication 146
- Organizational Behavior and Human Resource Management 168
- Tourism, Leisure and Hospitality Management 21
- Gender Studies 100
Countries citing papers authored by Sunkyu Jun
This map shows the geographic impact of Sunkyu Jun's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sunkyu Jun with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sunkyu Jun more than expected).
Fields of papers citing papers by Sunkyu Jun
This network shows the impact of papers produced by Sunkyu Jun. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Sunkyu Jun. The network helps show where Sunkyu Jun may publish in the future.
Co-authors
The 13 scholars most cited alongside Sunkyu Jun, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 27 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 1999 | 204 | |
| 2 | 1995 | 77 | |
| 3 | 2001 | 52 | |
| 4 | 1997 | 44 | |
| 5 | Modes of Consumer Acculturation | 1993 | 41 |
| 6 | The relative influence of affective experience on consumer satisfaction under positive versus negative discrepancies | 2001 | 39 |
| 7 | 2015 | 35 | |
| 8 | 2004 | 33 | |
| 9 | 2002 | 32 | |
| 10 | 2017 | 15 | |
| 11 | 2015 | 14 | |
| 12 | 1997 | 12 | |
| 13 | 2003 | 12 | |
| 14 | 2019 | 11 | |
| 15 | 2020 | 7 | |
| 16 | Hispanic Acculturation Processes: Evidence Against Assimilation | 1994 | 5 |
| 17 | 2006 | 5 | |
| 18 | 2014 | 3 | |
| 19 | Behavioral Acculturation among Korean Americans | 2002 | 2 |
| 20 | Mediating Effects of Disappointment and Regret on the Relationship between Cognitive Evaluation of Product Performance and Satisfaction Judgment | 2010 | 2 |
About Sunkyu Jun
Sunkyu Jun is a scholar working on Marketing, Sociology and Political Science, Organizational Behavior and Human Resource Management, Communication and Social Psychology, having authored 27 papers that have together received 652 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (12 papers), International Student and Expatriate Challenges (4 papers), Media Influence and Health (4 papers), Social and Intergroup Psychology (4 papers), Cultural Differences and Values (4 papers), Customer Service Quality and Loyalty (4 papers), Consumer Perception and Purchasing Behavior (2 papers) and Digital Marketing and Social Media (2 papers). The work is most often cited by research in Marketing (339 citations), Communication (146 citations), Organizational Behavior and Human Resource Management (168 citations), Tourism, Leisure and Hospitality Management (21 citations) and Gender Studies (100 citations). Sunkyu Jun has collaborated with scholars based in South Korea, United States and Canada. Frequent co-authors include James W. Gentry, Fredric Kropp, Yong J. Hyun, A. Dwayne Ball, Lee Phillip McGinnis, Gary J. Gaeth, Goutam Chakraborty, Dwayne Ball, Robert A. Mittelstaedt and Madhavan Parthasarathy. Their work appears in journals such as International Journal of Advertising, Journal of Business Research, Journal of Current Issues & Research in Advertising, International Business Review and Journal of International Business Studies.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.