Kenneth A. Hunt

17 papers and 638 indexed citations i.

Kenneth A. Hunt has authored 17 papers that have received a total of 638 indexed citations. This includes 12 papers in Marketing, 5 papers in Organizational Behavior and Human Resource Management and 4 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (8 papers), Customer Service Quality and Loyalty (4 papers) and Consumer Market Behavior and Pricing (3 papers). Kenneth A. Hunt is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Customer Service Quality and Loyalty (4 papers) and Consumer Market Behavior and Pricing (3 papers) and collaborates with scholars based in United States. Kenneth A. Hunt's co-authors include Susan M. Keaveney, R. Edward Bashaw, John T. Mentzer, Jeffrey E. Danes and Moonkyu Lee and has published in prestigious journals such as Journal of Business Research, Journal of the Academy of Marketing Science and Journal of Retailing.