Journal of Consumer Marketing
About
The 1.9k papers published in Journal of Consumer Marketing in the last decades have received a total of 72.3k indexed citations.
Papers published in Journal of Consumer Marketing usually cover Marketing (1.1k papers), Sociology and Political Science (565 papers) and Organizational Behavior and Human Resource Management (389 papers) specifically the topics of Consumer Behavior in Brand Consumption and Identification (867 papers), Digital Marketing and Social Media (376 papers) and Customer Service Quality and Loyalty (360 papers). The most active scholars publishing in Journal of Consumer Marketing are Dennis A. Pitta, Carol Kaufman‐Scarborough, Aviv Shoham, Kara Chan and Rick Ferguson.
In The Last Decade
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