Markus Giesler

About

Markus Giesler is a scholar working on Marketing, Sociology and Political Science and Food Science. According to data from OpenAlex, Markus Giesler has authored 37 papers receiving a total of 2.2k indexed citations (citations by other indexed papers that have themselves been cited), including 20 papers in Marketing, 17 papers in Sociology and Political Science and 4 papers in Food Science. Recurrent topics in Markus Giesler’s work include Consumer Behavior in Brand Consumption and Identification (19 papers), Digital Marketing and Social Media (6 papers) and Culinary Culture and Tourism (4 papers). Markus Giesler is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (19 papers), Digital Marketing and Social Media (6 papers) and Culinary Culture and Tourism (4 papers). Markus Giesler collaborates with scholars based in Canada, United States and Denmark. Markus Giesler's co-authors include Ela Veresiu, Craig J. Thompson, Stefano Puntoni, Simona Botti, Rebecca Walker Reczek, Marius K. Luedicke, Eileen Fischer, Eric J. Arnould, Alladi Venkatesh and Benjamin J. Hartmann and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and Marketing Letters.

In The Last Decade

Co-authorship network of co-authors of Markus Giesler i

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Fields of papers citing papers by Markus Giesler

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Markus Giesler. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Markus Giesler. The network helps show where Markus Giesler may publish in the future.

Countries citing papers authored by Markus Giesler

Since Specialization

Citations

This map shows the geographic impact of Markus Giesler's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Markus Giesler with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Markus Giesler more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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