Robert East
Impact in
- Marketing top 0.2%
- Consumer Behavior in Brand Consumption and Identification
- Environmental Sustainability in Business
- Consumer Retail Behavior Studies
- Consumer Market Behavior and Pricing
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- Customer Service Quality and Loyalty
Papers in
- Marketing 43
- Consumer Market Behavior and Pricing 23
- Consumer Behavior in Brand Consumption and Identification 22
- Consumer Retail Behavior Studies 11
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- Digital Marketing and Social Media 22
- Co-authors
- Kathy Hammond (9 shared papers)Wendy Lomax (21 shared papers)Stavros Kalafatis (2 shared papers)Michael Pollard (1 shared paper)Markos Tsogas (1 shared paper)Malcolm Wright (3 shared papers)Patricia Harris (5 shared papers)Mark Uncles (12 shared papers)
- Journals
- Australasian Marketing Journal (AMJ) (11 papers)Journal of Marketing Management (9 papers)International Journal of Market Research (7 papers)European Journal of Marketing (3 papers)International Journal of Research in Marketing (2 papers)
- Partner nations
- United KingdomAustraliaUnited States
In The Last Decade
Robert East
66 papers receiving 2.9k citations
Robert East's Hit Papers
Peers
Comparison fields: 5 of 117
- Marketing 2.3k
- Organizational Behavior and Human Resource Management 1.0k
- Information Systems and Management 434
- Tourism, Leisure and Hospitality Management 77
- Management, Monitoring, Policy and Law 505
Countries citing papers authored by Robert East
This map shows the geographic impact of Robert East's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Robert East with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Robert East more than expected).
Fields of papers citing papers by Robert East
This network shows the impact of papers produced by Robert East. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Robert East. The network helps show where Robert East may publish in the future.
Co-authors
The 20 scholars most cited alongside Robert East, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 75 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Green marketing and Ajzen’s theory of planned behaviour: a cross‐market examination Hit paper breakdown → | 1999 | 877 |
| 2 | Measuring the impact of positive and negative word of mouth on brand purchase probability Hit paper breakdown → | 2008 | 479 |
| 3 | 2007 | 255 | |
| 4 | 1993 | 236 | |
| 5 | Consumer behaviour : advances and applications in marketing | 1997 | 152 |
| 6 | 2001 | 106 | |
| 7 | 2005 | 102 | |
| 8 | 2000 | 96 | |
| 9 | 1995 | 87 | |
| 10 | 1994 | 79 | |
| 11 | 2005 | 68 | |
| 12 | 1996 | 63 | |
| 13 | Antelopes : global survey and regional action plans | 1990 | 58 |
| 14 | 2008 | 57 | |
| 15 | 2000 | 53 | |
| 16 | 1995 | 49 | |
| 17 | 2006 | 47 | |
| 18 | 2011 | 46 | |
| 19 | 2017 | 45 | |
| 20 | Customer Tenure, Recommendation and Switching | 2001 | 40 |
About Robert East
Robert East is a scholar working on Marketing, Sociology and Political Science, Organizational Behavior and Human Resource Management, Management Science and Operations Research and Economics and Econometrics, having authored 75 papers that have together received 3.4k indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (23 papers), Digital Marketing and Social Media (22 papers), Consumer Behavior in Brand Consumption and Identification (22 papers), Customer Service Quality and Loyalty (16 papers), Consumer Retail Behavior Studies (11 papers), Innovation Diffusion and Forecasting (6 papers), Behavioral Health and Interventions (4 papers) and Housing, Finance, and Neoliberalism (3 papers). The work is most often cited by research in Marketing (2.3k citations), Organizational Behavior and Human Resource Management (1.0k citations), Information Systems and Management (434 citations), Tourism, Leisure and Hospitality Management (77 citations) and Management, Monitoring, Policy and Law (505 citations). Robert East has collaborated with scholars based in United Kingdom, Australia and United States. Frequent co-authors include Kathy Hammond, Wendy Lomax, Stavros Kalafatis, Michael Pollard, Markos Tsogas, Malcolm Wright, Patricia Harris, Mark Uncles, Jenni Romaniuk and Philip Gendall. Their work appears in journals such as Australasian Marketing Journal (AMJ), Journal of Marketing Management, International Journal of Market Research, European Journal of Marketing and International Journal of Research in Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.