Byron M. Sharp
Impact in
- Marketing top 0.2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
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- Wine Industry and Tourism
Papers in
- Marketing 64
- Consumer Market Behavior and Pricing 44
- Consumer Behavior in Brand Consumption and Identification 39
- Consumer Retail Behavior Studies 12
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- Customer Service Quality and Loyalty 15
- Co-authors
- Anne Sharp (3 shared papers)Emma K. Macdonald (2 shared papers)Jenni Romaniuk (12 shared papers)John G. Dawes (17 shared papers)Malcolm Wright (7 shared papers)Erica Riebe (6 shared papers)Karen Nelson-Field (4 shared papers)Gerald J. Goodhardt (1 shared paper)
- Journals
- Journal of Advertising Research (11 papers)Australasian Marketing Journal (AMJ) (8 papers)Journal of Marketing Management (6 papers)International Journal of Market Research (5 papers)Journal of Business Research (4 papers)
- Partner nations
- AustraliaUnited KingdomNew Zealand
In The Last Decade
Byron M. Sharp
79 papers receiving 2.6k citations
Peers
Comparison fields: 5 of 105
- Marketing 2.1k
- Tourism, Leisure and Hospitality Management 180
- Organizational Behavior and Human Resource Management 978
- Information Systems and Management 269
- General Decision Sciences 45
Countries citing papers authored by Byron M. Sharp
This map shows the geographic impact of Byron M. Sharp's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Byron M. Sharp with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Byron M. Sharp more than expected).
Fields of papers citing papers by Byron M. Sharp
This network shows the impact of papers produced by Byron M. Sharp. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Byron M. Sharp. The network helps show where Byron M. Sharp may publish in the future.
Co-authors
The 25 scholars most cited alongside Byron M. Sharp, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 82 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 1997 | 566 | |
| 2 | 2000 | 447 | |
| 3 | 2004 | 148 | |
| 4 | 2002 | 122 | |
| 5 | 2001 | 99 | |
| 6 | 2012 | 96 | |
| 7 | 2003 | 93 | |
| 8 | Management Perceptions of the Importance of Brand Awareness as an Indication of Advertising Effectiveness | 2003 | 87 |
| 9 | 2007 | 78 | |
| 10 | 2002 | 69 | |
| 11 | 1996 | 67 | |
| 12 | 2012 | 66 | |
| 13 | 1991 | 47 | |
| 14 | 2009 | 45 | |
| 15 | 2004 | 42 | |
| 16 | 2003 | 41 | |
| 17 | 2015 | 40 | |
| 18 | 2013 | 39 | |
| 19 | 1995 | 37 | |
| 20 | 1993 | 37 |
About Byron M. Sharp
Byron M. Sharp is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Tourism, Leisure and Hospitality Management, Management Science and Operations Research and Strategy and Management, having authored 82 papers that have together received 3.0k indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (44 papers), Consumer Behavior in Brand Consumption and Identification (39 papers), Customer Service Quality and Loyalty (15 papers), Digital Marketing and Social Media (13 papers), Consumer Retail Behavior Studies (12 papers), Innovation Diffusion and Forecasting (12 papers), Wine Industry and Tourism (9 papers) and Digital Platforms and Economics (6 papers). The work is most often cited by research in Marketing (2.1k citations), Tourism, Leisure and Hospitality Management (180 citations), Organizational Behavior and Human Resource Management (978 citations), Information Systems and Management (269 citations) and General Decision Sciences (45 citations). Byron M. Sharp has collaborated with scholars based in Australia, United Kingdom and New Zealand. Frequent co-authors include Anne Sharp, Emma K. Macdonald, Jenni Romaniuk, John G. Dawes, Malcolm Wright, Erica Riebe, Karen Nelson-Field, Gerald J. Goodhardt, Rachel Kennedy and Andrew S. C. Ehrenberg. Their work appears in journals such as Journal of Advertising Research, Australasian Marketing Journal (AMJ), Journal of Marketing Management, International Journal of Market Research and Journal of Business Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.