Kenneth E. Clow
Impact in
- Marketing top 2%
- Marketing and Advertising Strategies
- Consumer Behavior and Marketing Influence
- Consumer Behavior in Brand Consumption and Identification
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- Customer Service Quality and Loyalty
- Job Satisfaction and Organizational Behavior
Papers in
- Marketing 28
- Marketing and Advertising Strategies 23
- Consumer Behavior in Brand Consumption and Identification 4
- Consumer Behavior and Marketing Influence 4
- Consumer Market Behavior and Pricing 3
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- Customer Service Quality and Loyalty 19
- Co-authors
- Donald Baack (14 shared papers)Judith A. Garretson (4 shared papers)Douglas W. Vorhies (1 shared paper)David L. Kurtz (5 shared papers)Karen E. James (5 shared papers)John Ozment (3 shared papers)Beng Soo Ong (1 shared paper)David O’Bryan (5 shared papers)
- Journals
- Journal of Services Marketing (8 papers)Journal of Marketing Education (2 papers)Journal of Internet Commerce (2 papers)Journal of Business Research (1 paper)Interacting with Computers (1 paper)
- Partner nations
- United States
In The Last Decade
Kenneth E. Clow
58 papers receiving 1.1k citations
Peers
Comparison fields: 5 of 83
- Marketing 363
- Organizational Behavior and Human Resource Management 479
- Human Factors and Ergonomics 59
- Tourism, Leisure and Hospitality Management 10
- Information Systems and Management 68
Countries citing papers authored by Kenneth E. Clow
This map shows the geographic impact of Kenneth E. Clow's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Kenneth E. Clow with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Kenneth E. Clow more than expected).
Fields of papers citing papers by Kenneth E. Clow
This network shows the impact of papers produced by Kenneth E. Clow. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Kenneth E. Clow. The network helps show where Kenneth E. Clow may publish in the future.
Co-authors
The 22 scholars most cited alongside Kenneth E. Clow, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 66 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Integrated Advertising, Promotion and Marketing Communications | 2002 | 163 |
| 2 | 1994 | 141 | |
| 3 | 1993 | 91 | |
| 4 | 1997 | 84 | |
| 5 | 1999 | 83 | |
| 6 | 2006 | 64 | |
| 7 | 1998 | 47 | |
| 8 | 1998 | 46 | |
| 9 | 2014 | 43 | |
| 10 | 1995 | 41 | |
| 11 | 1999 | 39 | |
| 12 | 1996 | 38 | |
| 13 | Patient expectations of dental services. Image affects expectations, and expectations affect perceived service quality. | 1995 | 32 |
| 14 | 2017 | 31 | |
| 15 | 1996 | 28 | |
| 16 | 2000 | 25 | |
| 17 | Integrated Advertising, Promotion & Marketing Communications | 2004 | 22 |
| 18 | 2011 | 16 | |
| 19 | 1996 | 15 | |
| 20 | 2009 | 15 |
About Kenneth E. Clow
Kenneth E. Clow is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Information Systems and Management, Gender Studies and Computer Science Applications, having authored 66 papers that have together received 1.3k indexed citations. Recurring topics across this work include Marketing and Advertising Strategies (23 papers), Customer Service Quality and Loyalty (19 papers), Library Collection Development and Digital Resources (6 papers), Consumer Behavior in Brand Consumption and Identification (4 papers), Consumer Behavior and Marketing Influence (4 papers), Consumer Market Behavior and Pricing (3 papers), Open Education and E-Learning (3 papers) and Usability and User Interface Design (2 papers). The work is most often cited by research in Marketing (363 citations), Organizational Behavior and Human Resource Management (479 citations), Human Factors and Ergonomics (59 citations), Tourism, Leisure and Hospitality Management (10 citations) and Information Systems and Management (68 citations). Kenneth E. Clow has collaborated with scholars based in United States. Frequent co-authors include Donald Baack, Judith A. Garretson, Douglas W. Vorhies, David L. Kurtz, Karen E. James, John Ozment, Beng Soo Ong, David O’Bryan, Robert E. Stevens and Carolyn Tripp. Their work appears in journals such as Journal of Services Marketing, Journal of Marketing Education, Journal of Internet Commerce, Journal of Business Research and Interacting with Computers.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.