Kenneth E. Clow
Impact in
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Marketing and Advertising Strategies
- Consumer Market Behavior and Pricing
-
- Customer Service Quality and Loyalty
- Job Satisfaction and Organizational Behavior
Papers in
- Marketing 32
- Consumer Behavior in Brand Consumption and Identification 19
- Consumer Retail Behavior Studies 8
- Marketing and Advertising Strategies 7
-
- Customer Service Quality and Loyalty 21
- Co-authors
- Donald Baack (12 shared papers)Jerry D. Rogers (4 shared papers)Judith A. Garretson (4 shared papers)Douglas W. Vorhies (1 shared paper)David L. Kurtz (5 shared papers)Karen E. James (5 shared papers)John Ozment (3 shared papers)Beng Soo Ong (1 shared paper)
- Journals
- Journal of Services Marketing (8 papers)Journal of Internet Commerce (2 papers)Journal of Marketing Education (2 papers)International Journal of Educational Research (1 paper)Journal of Business Research (1 paper)
- Partner nations
- United StatesLatvia
In The Last Decade
Kenneth E. Clow
55 papers receiving 1.0k citations
Peers
Comparison fields: 5 of 91
- Marketing 594
- Organizational Behavior and Human Resource Management 592
- Information Systems and Management 209
- Tourism, Leisure and Hospitality Management 34
- Sociology and Political Science 452
Countries citing papers authored by Kenneth E. Clow
This map shows the geographic impact of Kenneth E. Clow's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Kenneth E. Clow with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Kenneth E. Clow more than expected).
Fields of papers citing papers by Kenneth E. Clow
This network shows the impact of papers produced by Kenneth E. Clow. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Kenneth E. Clow. The network helps show where Kenneth E. Clow may publish in the future.
Co-authors
The 25 scholars most cited alongside Kenneth E. Clow, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 63 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Integrated Advertising, Promotion and Marketing Communications | 2002 | 168 |
| 2 | 1994 | 154 | |
| 3 | 1993 | 93 | |
| 4 | 1997 | 86 | |
| 5 | 1999 | 85 | |
| 6 | 2006 | 66 | |
| 7 | 1998 | 49 | |
| 8 | 1998 | 49 | |
| 9 | 2014 | 46 | |
| 10 | 1999 | 45 | |
| 11 | 1995 | 41 | |
| 12 | 1996 | 39 | |
| 13 | 2017 | 31 | |
| 14 | 1996 | 28 | |
| 15 | Integrated Advertising, Promotion & Marketing Communications | 2004 | 27 |
| 16 | 2000 | 25 | |
| 17 | 2009 | 16 | |
| 18 | 2011 | 16 | |
| 19 | 1996 | 15 | |
| 20 | 2008 | 14 |
About Kenneth E. Clow
Kenneth E. Clow is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science, Education and Management of Technology and Innovation, having authored 63 papers that have together received 1.3k indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (21 papers), Consumer Behavior in Brand Consumption and Identification (19 papers), Digital Marketing and Social Media (14 papers), Management and Marketing Education (8 papers), Consumer Retail Behavior Studies (8 papers), Marketing and Advertising Strategies (7 papers), Innovations in Educational Methods (6 papers) and Technology Adoption and User Behaviour (6 papers). The work is most often cited by research in Marketing (594 citations), Organizational Behavior and Human Resource Management (592 citations), Information Systems and Management (209 citations), Tourism, Leisure and Hospitality Management (34 citations) and Sociology and Political Science (452 citations). Kenneth E. Clow has collaborated with scholars based in United States and Latvia. Frequent co-authors include Donald Baack, Jerry D. Rogers, Judith A. Garretson, Douglas W. Vorhies, David L. Kurtz, Karen E. James, John Ozment, Beng Soo Ong, Robert E. Stevens and Carolyn Tripp. Their work appears in journals such as Journal of Services Marketing, Journal of Internet Commerce, Journal of Marketing Education, International Journal of Educational Research and Journal of Business Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.