Jon D. Morris
Impact in
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
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- Emotion and Mood Recognition
Papers in
- Marketing 17
- Consumer Behavior in Brand Consumption and Identification 16
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- Color perception and design 5
- Nostalgia and Consumer Behavior 3
- Cultural Differences and Values 3
- Co-authors
- Jooyoung Kim (4 shared papers)Joffre Swait́ (1 shared paper)Yonghwan Chang (1 shared paper)Yong Jae Ko (1 shared paper)Feng Shen (1 shared paper)Chang-Hoan Cho (1 shared paper)Jorge Villegas (1 shared paper)Naa Amponsah Dodoo (1 shared paper)
- Journals
- Journal of Advertising Research (5 papers)Journal of Current Issues & Research in Advertising (4 papers)Journal of Advertising (2 papers)BMJ Open (1 paper)International Journal of Advertising (1 paper)
- Partner nations
- United StatesSwedenSouth Korea
In The Last Decade
Jon D. Morris
31 papers receiving 1.5k citations
Peers
Comparison fields: 5 of 112
- Marketing 750
- Experimental and Cognitive Psychology 344
- Organizational Behavior and Human Resource Management 237
- Applied Psychology 110
- Information Systems and Management 128
Countries citing papers authored by Jon D. Morris
This map shows the geographic impact of Jon D. Morris's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Jon D. Morris with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Jon D. Morris more than expected).
Fields of papers citing papers by Jon D. Morris
This network shows the impact of papers produced by Jon D. Morris. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Jon D. Morris. The network helps show where Jon D. Morris may publish in the future.
Co-authors
The 25 scholars most cited alongside Jon D. Morris, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 31 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Observations: SAM: The Self-Assessment Manikin An Efficient Cross-Cultural Measurement Of Emotional Response 1 | 1995 | 328 |
| 2 | 2002 | 255 | |
| 3 | 2008 | 219 | |
| 4 | 観察 SAM 自己評価マネキン 感情的反応の効果的な異文化間比較測定 | 1995 | 153 |
| 5 | 2015 | 134 | |
| 6 | 2005 | 73 | |
| 7 | 2007 | 65 | |
| 8 | The Effects of Music on Emotional Response, Brand Attitude, and Purchase Intent in an Emotional Advertising Condition | 1998 | 62 |
| 9 | 2016 | 46 | |
| 10 | 2008 | 44 | |
| 11 | 2003 | 40 | |
| 12 | 2016 | 38 | |
| 13 | 2003 | 29 | |
| 14 | 2018 | 25 | |
| 15 | 2015 | 22 | |
| 16 | 2008 | 18 | |
| 17 | 2016 | 14 | |
| 18 | 2021 | 13 | |
| 19 | MANAGING THE CREATIVE EFFORT: PRE-PRODUCTION AND POST-PRODUCTION MEASURES OF EMOTIONAL RESPONSE 1 | 1993 | 12 |
| 20 | Measuring Multiple Emotional Responses to a Single Television Commercial | 1994 | 9 |
About Jon D. Morris
Jon D. Morris is a scholar working on Marketing, Social Psychology, Sociology and Political Science, Gender Studies and Literature and Literary Theory, having authored 31 papers that have together received 1.6k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (16 papers), Digital Marketing and Social Media (7 papers), Media, Gender, and Advertising (6 papers), Color perception and design (5 papers), Media Influence and Health (5 papers), Nostalgia and Consumer Behavior (3 papers), Cultural Differences and Values (3 papers) and Customer Service Quality and Loyalty (2 papers). The work is most often cited by research in Marketing (750 citations), Experimental and Cognitive Psychology (344 citations), Organizational Behavior and Human Resource Management (237 citations), Applied Psychology (110 citations) and Information Systems and Management (128 citations). Jon D. Morris has collaborated with scholars based in United States, Sweden and South Korea. Frequent co-authors include Jooyoung Kim, Joffre Swait́, Yonghwan Chang, Yong Jae Ko, Feng Shen, Chang-Hoan Cho, Jorge Villegas, Naa Amponsah Dodoo, Yijun Liu and Guojun He. Their work appears in journals such as Journal of Advertising Research, Journal of Current Issues & Research in Advertising, Journal of Advertising, BMJ Open and International Journal of Advertising.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.