Jon D. Morris
Impact in
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
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- Emotion and Mood Recognition
Papers in
- Marketing 19
- Consumer Behavior in Brand Consumption and Identification 18
-
- Color perception and design 5
- Cultural Differences and Values 3
- Nostalgia and Consumer Behavior 3
- Emotions and Moral Behavior 2
- Co-authors
- Jooyoung Kim (4 shared papers)Joffre Swait́ (1 shared paper)Yonghwan Chang (1 shared paper)Yong Jae Ko (1 shared paper)Feng Shen (1 shared paper)Chang-Hoan Cho (1 shared paper)John C. Sutherland (1 shared paper)Eunice Kim (1 shared paper)
- Journals
- Journal of Advertising Research (5 papers)Journal of Current Issues & Research in Advertising (4 papers)Journal of Advertising (2 papers)International Journal of Advertising (1 paper)BMJ Open (1 paper)
- Partner nations
- United StatesSwedenBrazil
In The Last Decade
Jon D. Morris
34 papers receiving 1.6k citations
Peers
Comparison fields: 5 of 112
- Marketing 791
- Experimental and Cognitive Psychology 392
- Applied Psychology 115
- Organizational Behavior and Human Resource Management 244
- Human-Computer Interaction 118
Countries citing papers authored by Jon D. Morris
This map shows the geographic impact of Jon D. Morris's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Jon D. Morris with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Jon D. Morris more than expected).
Fields of papers citing papers by Jon D. Morris
This network shows the impact of papers produced by Jon D. Morris. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Jon D. Morris. The network helps show where Jon D. Morris may publish in the future.
Co-authors
The 25 scholars most cited alongside Jon D. Morris, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 34 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Observations: SAM: The Self-Assessment Manikin An Efficient Cross-Cultural Measurement Of Emotional Response 1 | 1995 | 370 |
| 2 | 2002 | 268 | |
| 3 | 2008 | 228 | |
| 4 | 観察 SAM 自己評価マネキン 感情的反応の効果的な異文化間比較測定 | 1995 | 176 |
| 5 | 2015 | 141 | |
| 6 | 2005 | 78 | |
| 7 | The Effects of Music on Emotional Response, Brand Attitude, and Purchase Intent in an Emotional Advertising Condition | 1998 | 70 |
| 8 | 2007 | 66 | |
| 9 | 2008 | 52 | |
| 10 | 2016 | 50 | |
| 11 | 2003 | 42 | |
| 12 | 2016 | 39 | |
| 13 | 2003 | 31 | |
| 14 | 2018 | 26 | |
| 15 | 2015 | 25 | |
| 16 | 2008 | 20 | |
| 17 | 2016 | 14 | |
| 18 | 2021 | 14 | |
| 19 | MANAGING THE CREATIVE EFFORT: PRE-PRODUCTION AND POST-PRODUCTION MEASURES OF EMOTIONAL RESPONSE 1 | 1993 | 12 |
| 20 | Measuring Multiple Emotional Responses to a Single Television Commercial | 1994 | 11 |
About Jon D. Morris
Jon D. Morris is a scholar working on Marketing, Social Psychology, Sociology and Political Science, Gender Studies and Literature and Literary Theory, having authored 34 papers that have together received 1.8k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (18 papers), Digital Marketing and Social Media (7 papers), Media, Gender, and Advertising (6 papers), Color perception and design (5 papers), Media Influence and Health (5 papers), Cultural Differences and Values (3 papers), Nostalgia and Consumer Behavior (3 papers) and Emotions and Moral Behavior (2 papers). The work is most often cited by research in Marketing (791 citations), Experimental and Cognitive Psychology (392 citations), Applied Psychology (115 citations), Organizational Behavior and Human Resource Management (244 citations) and Human-Computer Interaction (118 citations). Jon D. Morris has collaborated with scholars based in United States, Sweden and Brazil. Frequent co-authors include Jooyoung Kim, Joffre Swait́, Yonghwan Chang, Yong Jae Ko, Feng Shen, Chang-Hoan Cho, John C. Sutherland, Eunice Kim, Jorge Villegas and Paul Wright. Their work appears in journals such as Journal of Advertising Research, Journal of Current Issues & Research in Advertising, Journal of Advertising, International Journal of Advertising and BMJ Open.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.