Linwan Wu
Impact in
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
-
- Technology Adoption and User Behaviour
Papers in
-
- Digital Marketing and Social Media 22
- Impact of Technology on Adolescents 4
- Marketing 24
- Consumer Behavior in Brand Consumption and Identification 21
- Consumer Retail Behavior Studies 4
- Co-authors
- Naa Amponsah Dodoo (14 shared papers)Taylor Jing Wen (9 shared papers)Jhih-Syuan Lin (1 shared paper)Holly Overton (2 shared papers)Weiting Tao (3 shared papers)Eunice Kim (2 shared papers)Jing Wen (3 shared papers)Jungmi Jun (2 shared papers)
- Journals
- Journal of Interactive Advertising (4 papers)International Journal of Advertising (4 papers)Journal of Advertising Research (2 papers)Journal of Marketing Communications (2 papers)Journal of Current Issues & Research in Advertising (2 papers)
- Partner nations
- United StatesSouth KoreaTaiwan
In The Last Decade
Linwan Wu
43 papers receiving 761 citations
Peers
Comparison fields: 5 of 73
- Marketing 364
- Information Systems and Management 175
- Applied Psychology 59
- Sociology and Political Science 479
- Health Informatics 13
Countries citing papers authored by Linwan Wu
This map shows the geographic impact of Linwan Wu's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Linwan Wu with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Linwan Wu more than expected).
Fields of papers citing papers by Linwan Wu
This network shows the impact of papers produced by Linwan Wu. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Linwan Wu. The network helps show where Linwan Wu may publish in the future.
Co-authors
The 21 scholars most cited alongside Linwan Wu, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 46 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2016 | 63 | |
| 2 | 2021 | 62 | |
| 3 | 2021 | 55 | |
| 4 | 2022 | 54 | |
| 5 | 2019 | 44 | |
| 6 | 2019 | 41 | |
| 7 | 2019 | 40 | |
| 8 | 2023 | 28 | |
| 9 | 2015 | 24 | |
| 10 | 2019 | 24 | |
| 11 | 2023 | 22 | |
| 12 | 2024 | 22 | |
| 13 | 2017 | 20 | |
| 14 | 2021 | 17 | |
| 15 | 2018 | 17 | |
| 16 | 2020 | 16 | |
| 17 | 2021 | 16 | |
| 18 | 2024 | 15 | |
| 19 | 2016 | 15 | |
| 20 | 2019 | 14 |
About Linwan Wu
Linwan Wu is a scholar working on Sociology and Political Science, Marketing, Literature and Literary Theory, Applied Psychology and Social Psychology, having authored 46 papers that have together received 783 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (22 papers), Consumer Behavior in Brand Consumption and Identification (21 papers), Media Influence and Health (14 papers), Behavioral Health and Interventions (10 papers), Technology Adoption and User Behaviour (6 papers), Impact of Technology on Adolescents (4 papers), Customer Service Quality and Loyalty (4 papers) and Consumer Retail Behavior Studies (4 papers). The work is most often cited by research in Marketing (364 citations), Information Systems and Management (175 citations), Applied Psychology (59 citations), Sociology and Political Science (479 citations) and Health Informatics (13 citations). Linwan Wu has collaborated with scholars based in United States, South Korea and Taiwan. Frequent co-authors include Naa Amponsah Dodoo, Taylor Jing Wen, Jhih-Syuan Lin, Holly Overton, Weiting Tao, Eunice Kim, Jing Wen, Jungmi Jun, Mengtian Jiang and Jing Yang. Their work appears in journals such as Journal of Interactive Advertising, International Journal of Advertising, Journal of Advertising Research, Journal of Marketing Communications and Journal of Current Issues & Research in Advertising.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.