Jong Woo Jun

45 papers and 323 indexed citations i.

Jong Woo Jun has authored 45 papers that have received a total of 323 indexed citations. This includes 25 papers in Marketing, 16 papers in Sociology and Political Science and 8 papers in Cultural Studies. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (16 papers), Digital Marketing and Social Media (10 papers) and Consumer Perception and Purchasing Behavior (7 papers). Jong Woo Jun is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (16 papers), Digital Marketing and Social Media (10 papers) and Consumer Perception and Purchasing Behavior (7 papers) and collaborates with scholars based in South Korea, United States and Japan. Jong Woo Jun's co-authors include Michelle Hough, Hyung‐Min Lee, Hyung‐Seok Lee, Cheol Woong Kim and Soyoun Kim and has published in prestigious journals such as Sustainability, International Marketing Review and Journal of Gambling Studies.