Altaf Merchant

46 papers and 2.1k indexed citations i.

About

Altaf Merchant is a scholar working on Marketing, Social Psychology and Sociology and Political Science. According to data from OpenAlex, Altaf Merchant has authored 46 papers receiving a total of 2.1k indexed citations (citations by other indexed papers that have themselves been cited), including 19 papers in Marketing, 18 papers in Social Psychology and 14 papers in Sociology and Political Science. Recurrent topics in Altaf Merchant’s work include Consumer Behavior in Brand Consumption and Identification (17 papers), Media, Gender, and Advertising (12 papers) and Nostalgia and Consumer Behavior (10 papers). Altaf Merchant is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (17 papers), Media, Gender, and Advertising (12 papers) and Nostalgia and Consumer Behavior (10 papers). Altaf Merchant collaborates with scholars based in United States, India and United Kingdom. Altaf Merchant's co-authors include Gregory M. Rose, John B. Ford, Gerald Nestadt, Ernest M. Gruenberg, Alan J. Romanoski, R. Chahal, C. Hendricks Brown, Adrian Sargeant, James C. Anthony and Morton Kramer and has published in prestigious journals such as The British Journal of Psychiatry, Journal of Business Research and Journal of Business Ethics.

In The Last Decade

Co-authorship network of co-authors of Altaf Merchant i

Fields of papers citing papers by Altaf Merchant

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Altaf Merchant. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Altaf Merchant. The network helps show where Altaf Merchant may publish in the future.

Countries citing papers authored by Altaf Merchant

Since Specialization
Citations

This map shows the geographic impact of Altaf Merchant's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Altaf Merchant with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Altaf Merchant more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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