William J. Lundstrom
About
William J. Lundstrom has authored 36 papers that have received a total of 1.1k indexed citations.
This includes 17 papers in Marketing, 9 papers in Management of Technology and Innovation and 8 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (15 papers), Management and Marketing Education (8 papers) and Customer Service Quality and Loyalty (7 papers). William J. Lundstrom is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Management and Marketing Education (8 papers) and Customer Service Quality and Loyalty (7 papers) and collaborates with scholars based in United States and Latvia. William J. Lundstrom's co-authors include David S. White, Lawrence M. Lamont, Donald Sciglimpaglia, Camille P. Schuster and Robert F. Wright and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Research.
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