Jerry Wind
Impact in
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
Papers in
-
- Management and Marketing Education 4
- Organizational Management and Leadership 3
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- Consumer Market Behavior and Pricing 4
- Consumer Behavior in Brand Consumption and Identification 4
- Co-authors
- Vijay Mahajan (7 shared papers)Arvind Rangaswamy (4 shared papers)Wayne S. DeSarbo (5 shared papers)Jehoshua Eliashberg (4 shared papers)Paul E. Green (1 shared paper)Raymond R. Burke (3 shared papers)Phipps Arabie (2 shared papers)J. Douglas Carroll (2 shared papers)
- Journals
- Journal of Marketing (12 papers)Journal of Marketing Research (3 papers)Marketing Science (3 papers)Journal of Product Innovation Management (2 papers)Journal of the Academy of Marketing Science (2 papers)
- Partner nations
- United StatesFranceItaly
In The Last Decade
Jerry Wind
43 papers receiving 1.9k citations
Peers
Comparison fields: 5 of 103
- Marketing 896
- Management of Technology and Innovation 362
- Tourism, Leisure and Hospitality Management 70
- Strategy and Management 626
- Organizational Behavior and Human Resource Management 404
Countries citing papers authored by Jerry Wind
This map shows the geographic impact of Jerry Wind's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Jerry Wind with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Jerry Wind more than expected).
Fields of papers citing papers by Jerry Wind
This network shows the impact of papers produced by Jerry Wind. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Jerry Wind. The network helps show where Jerry Wind may publish in the future.
Co-authors
The 25 scholars most cited alongside Jerry Wind, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 46 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2001 | 420 | |
| 2 | 1997 | 404 | |
| 3 | 1989 | 204 | |
| 4 | 1981 | 116 | |
| 5 | 1995 | 94 | |
| 6 | 1987 | 91 | |
| 7 | 1989 | 88 | |
| 8 | 2005 | 85 | |
| 9 | Digital Marketing: Global Strategies from the World's Leading Experts | 2001 | 81 |
| 10 | 1981 | 79 | |
| 11 | 1992 | 65 | |
| 12 | 1990 | 64 | |
| 13 | Convergence Marketing: Strategies for Reaching the New Hybrid Consumer | 2001 | 63 |
| 14 | 2000 | 54 | |
| 15 | 1989 | 48 | |
| 16 | 2020 | 28 | |
| 17 | 1985 | 27 | |
| 18 | 2002 | 26 | |
| 19 | 1987 | 25 | |
| 20 | Driving Change: How the Best Companies Are Preparing for the 21st Century | 1998 | 24 |
About Jerry Wind
Jerry Wind is a scholar working on Management of Technology and Innovation, Marketing, Management Science and Operations Research, Strategy and Management and Sociology and Political Science, having authored 46 papers that have together received 2.2k indexed citations. Recurring topics across this work include Digital Marketing and Social Media (5 papers), Consumer Market Behavior and Pricing (4 papers), Management and Marketing Education (4 papers), Innovation Diffusion and Forecasting (4 papers), Consumer Behavior in Brand Consumption and Identification (4 papers), Organizational Management and Leadership (3 papers), Artificial Intelligence in Games (2 papers) and Economic and Environmental Valuation (2 papers). The work is most often cited by research in Marketing (896 citations), Management of Technology and Innovation (362 citations), Tourism, Leisure and Hospitality Management (70 citations), Strategy and Management (626 citations) and Organizational Behavior and Human Resource Management (404 citations). Jerry Wind has collaborated with scholars based in United States, France and Italy. Frequent co-authors include Vijay Mahajan, Arvind Rangaswamy, Wayne S. DeSarbo, Jehoshua Eliashberg, Paul E. Green, Raymond R. Burke, Phipps Arabie, J. Douglas Carroll, Frank M. Bass and Rajdeep Grewal. Their work appears in journals such as Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of Product Innovation Management and Journal of the Academy of Marketing Science.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.