Paul E. Green
Impact in
- Marketing top 0.1%
- Consumer Market Behavior and Pricing
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- General Decision Sciences top 0.5%
- Decision-Making and Behavioral Economics
Papers in
- Marketing 60
- Consumer Market Behavior and Pricing 54
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- Economic and Environmental Valuation 38
- Co-authors
- J. Douglas Carroll (15 shared papers)Abba Μ. Krieger (26 shared papers)Vithala R. Rao (15 shared papers)Yoram Wind (18 shared papers)Frank J. Carmone (19 shared papers)Stephen M. Goldberg (7 shared papers)Catherine Μ. Schaffer (15 shared papers)Wayne S. DeSarbo (8 shared papers)
- Journals
- Journal of Marketing Research (78 papers)Journal of Marketing (21 papers)Journal of Advertising Research (6 papers)Journal of the Academy of Marketing Science (4 papers)Decision Sciences (4 papers)
- Partner nations
- United StatesCanadaBrazil
In The Last Decade
Paul E. Green
189 papers receiving 8.9k citations
Paul E. Green's Hit Papers
Peers
Comparison fields: 5 of 205
- Marketing 3.7k
- General Decision Sciences 617
- Tourism, Leisure and Hospitality Management 481
- Computational Mathematics 104
- Management of Technology and Innovation 977
Countries citing papers authored by Paul E. Green
This map shows the geographic impact of Paul E. Green's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Paul E. Green with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Paul E. Green more than expected).
Fields of papers citing papers by Paul E. Green
This network shows the impact of papers produced by Paul E. Green. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Paul E. Green. The network helps show where Paul E. Green may publish in the future.
Co-authors
The 25 scholars most cited alongside Paul E. Green, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 222 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Analyzing multivariate data Hit paper breakdown → | 1978 | 1306 |
| 2 | Conjoint Measurement for Quantifying Judgmental Data Hit paper breakdown → | 1971 | 523 |
| 3 | 1996 | 427 | |
| 4 | 1991 | 329 | |
| 5 | 2001 | 299 | |
| 6 | 1985 | 288 | |
| 7 | 1981 | 270 | |
| 8 | 1984 | 232 | |
| 9 | Multiattribute decisions in marketing : a measurement approach | 1973 | 221 |
| 10 | 1989 | 204 | |
| 11 | 1995 | 198 | |
| 12 | 1991 | 177 | |
| 13 | 1991 | 177 | |
| 14 | 1970 | 175 | |
| 15 | 1968 | 157 | |
| 16 | 1986 | 149 | |
| 17 | 1991 | 147 | |
| 18 | 1981 | 146 | |
| 19 | 1975 | 146 | |
| 20 | 1991 | 137 |
About Paul E. Green
Paul E. Green is a scholar working on Marketing, Economics and Econometrics, Safety, Risk, Reliability and Quality, Food Science and Mechanical Engineering, having authored 222 papers that have together received 10.8k indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (54 papers), Economic and Environmental Valuation (38 papers), Traffic and Road Safety (25 papers), Sensory Analysis and Statistical Methods (19 papers), IoT and GPS-based Vehicle Safety Systems (16 papers), Customer Service Quality and Loyalty (15 papers), Transportation Safety and Impact Analysis (12 papers) and Tensor decomposition and applications (8 papers). The work is most often cited by research in Marketing (3.7k citations), General Decision Sciences (617 citations), Tourism, Leisure and Hospitality Management (481 citations), Computational Mathematics (104 citations) and Management of Technology and Innovation (977 citations). Paul E. Green has collaborated with scholars based in United States, Canada and Brazil. Frequent co-authors include J. Douglas Carroll, Abba Μ. Krieger, Vithala R. Rao, Yoram Wind, Frank J. Carmone, Stephen M. Goldberg, Catherine Μ. Schaffer, Wayne S. DeSarbo, Patrick J. Robinson and Peter Lenk. Their work appears in journals such as Journal of Marketing Research, Journal of Marketing, Journal of Advertising Research, Journal of the Academy of Marketing Science and Decision Sciences.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.