Vithala R. Rao
About
Vithala R. Rao is a scholar working on Marketing, Economics and Econometrics and Management Science and Operations Research.
According to data from OpenAlex, Vithala R. Rao has authored 131 papers receiving a total of 5.8k indexed citations (citations by other indexed papers that have themselves been cited), including 66 papers in Marketing, 43 papers in Economics and Econometrics and 34 papers in Management Science and Operations Research. Recurrent topics in Vithala R. Rao’s work include Consumer Market Behavior and Pricing (62 papers), Economic and Environmental Valuation (22 papers) and Innovation Diffusion and Forecasting (19 papers). Vithala R. Rao is often cited by papers focused on Consumer Market Behavior and Pricing (62 papers), Economic and Environmental Valuation (22 papers) and Innovation Diffusion and Forecasting (19 papers). Vithala R. Rao collaborates with scholars based in United States, Russia and South Korea. Vithala R. Rao's co-authors include Paul E. Green, Paul E. Green, Manoj K. Agarwal, Wayne S. DeSarbo, Denise Dahlhoff, K. Sudhir, Edward W. McLaughlin, Rajendra K. Srivastava, Peter H. Farquhar and Elliott N. Weiss and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research.
In The Last Decade
Co-authorship network of co-authors of Vithala R. Rao i
Fields of papers citing papers by Vithala R. Rao
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
This network shows the specialization of papers citing the papers produced by Vithala R. Rao. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Vithala R. Rao may publish in the future.
Countries citing papers authored by Vithala R. Rao
Since SpecializationCitations
This map shows the geographic impact of Vithala R. Rao's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Vithala R. Rao with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Vithala R. Rao more than expected).
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